Bandier
Marketing Strategy Breakdown

Logo of
Bandier
An overview of
Bandier
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Bandier
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Bandier ecommerce marketing strategy - and from other brands from the Fashion industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Bandier could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 34.78% of their emails - the main ones they use are 🎨 🚨 ⏰ ‼️ 🗣️ ⚡.

We display here a overview of Bandier email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Meet Le Ore's Luxe Separates' and 'What's Your Shade? 🎨'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 63 on https://www.bandier.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Bandier
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Bandier

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1464.92
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bandier

 gets a score of

-3.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Up - to - 80% - Off - HOURS - Landed

Emoji use in subject lines

34.78
% of subject lines have emojis

Most popular emojis

🎨 - 🚨 - ⏰ - ‼️ - 🗣️ - ⚡

🎨 - 🚨 - ⏰ - ‼️ - 🗣️ - ⚡

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

Bandier

Meet Le Ore's Luxe Separates

Meet Le Ore's Luxe Separates

Email from

Bandier

What's Your Shade? 🎨

What's Your Shade? 🎨

Email from

Bandier

ICYMI: 250+ New Arrivals

ICYMI: 250+ New Arrivals

Email from

Bandier

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Featured Ads and Paid Media Examples from

Bandier

Bandier
Bandier

Feed Ad from

Bandier

Bandier
Bandier

Feed Ad from

Bandier

Bandier
Bandier

Feed Ad from

Bandier

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bandier.com/

Domain Rating

63
This is the overall metric that matters most, as it sets
Bandier
domain SEO authority.

It shows the power of
Bandier
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bandier.com/
, as their domain authority is
63
, their score can be considered under average.

Here, for
https://www.bandier.com/
, as their domain authority is
63
, their score can be considered average.

Here, for
https://www.bandier.com/
, as their domain authority is
63
, their score can be considered pretty good! 🙌

Here, for
https://www.bandier.com/
, as their domain authority is
63
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

66669
One of the most important metrics for
Bandier
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
20345
) and their Domain Rating.

Total Keywords

20345
Why does this matter for
Bandier
SEO strategy? 

This is the total number of keywords where 
Bandier
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2210
The total number of domain who have a link to  
Bandier
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4
What's a backlink? A link from another domain that redirect to  
Bandier
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

45

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

6

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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accessiBe

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analytics

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Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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BlueCore

BlueCore

Track and trigger emails in real-time. Previously known as TriggerMail.

analytics

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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