Blue Apron
Marketing Strategy Breakdown

Logo of
Blue Apron
An overview of
Blue Apron
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Trustpilot
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Blue Apron
Ecommerce Marketing Strategy

Here are some marketing takeaways for Blue Apron.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -8,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Blue Apron could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Trustpilot .

We display here a overview of Blue Apron email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'We saved you a seat + $110 off.' and 'Reduce waste *and* get $110 off.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 78 on https://www.blueapron.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Blue Apron
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Blue Apron

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

815.86
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-8.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Blue Apron

 gets a score of

-8.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Trustpilot

Most common words

Enjoy - $110 - Off. - $110 - We - meals.

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Blue Apron

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Featured Email Marketing Assets from

Blue Apron

We saved you a seat + $110 off.

We saved you a seat + $110 off.

Email from

Blue Apron

Reduce waste *and* get $110 off.

Reduce waste *and* get $110 off.

Email from

Blue Apron

$110 OFF time-saving meals.

$110 OFF time-saving meals.

Email from

Blue Apron

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Featured Ads and Paid Media Examples from

Blue Apron

Blue Apron
Blue Apron

Feed Ad from

Blue Apron

Blue Apron
Blue Apron

Feed Ad from

Blue Apron

Blue Apron
Blue Apron

Feed Ad from

Blue Apron

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.blueapron.com/

Domain Rating

78
This is the overall metric that matters most, as it sets
Blue Apron
domain SEO authority.

It shows the power of
Blue Apron
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.blueapron.com/
, as their domain authority is
78
, their score can be considered under average.

Here, for
https://www.blueapron.com/
, as their domain authority is
78
, their score can be considered average.

Here, for
https://www.blueapron.com/
, as their domain authority is
78
, their score can be considered pretty good! 🙌

Here, for
https://www.blueapron.com/
, as their domain authority is
78
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

312485
One of the most important metrics for
Blue Apron
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
134716
) and their Domain Rating.

Total Keywords

134716
Why does this matter for
Blue Apron
SEO strategy? 

This is the total number of keywords where 
Blue Apron
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2125
The total number of domain who have a link to  
Blue Apron
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

234238
What's a backlink? A link from another domain that redirect to  
Blue Apron
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

216035

Backlinks NoFollow

36457

Backlinks Redirect

461

Backlinks Images

6369

Backlinks Frame

3

Backlinks Form

5782

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Softwares and Marketing eCommerce Stack

Amplitude

Amplitude

Mobile analytics platform.

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Google Universal Analytics

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The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

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Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

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Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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Optimizely

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Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

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