Form Nutrition
Marketing Strategy Breakdown

Logo of
Form Nutrition
An overview of
Form Nutrition
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Drip
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Form Nutrition
Ecommerce Marketing Strategy

There’s a lot to learn from Form Nutrition ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Drip (a great ecommerce email marketing platform built to drive more ecommerce revenue, so its focus on ecommerce is a great plus!).

Fun fact - they're using emojis in 98.08% of their emails - the main ones they use are 🌱 👋 ⏱️ 🍰 ⚡ 🏆.

On Panoramata, we gather and analyze the entire Form Nutrition email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Form - THAT Glow is just two capsules away ✨' and 'inForm - A round-up of our best content 🌱'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://formnutrition.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Form Nutrition
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
41.0
characters

What about

Form Nutrition

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1381.45
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Form Nutrition

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Drip

Most common words

done - the - research - for - Form - with

Emoji use in subject lines

98.08
% of subject lines have emojis

Most popular emojis

🌱 - 👋 - ⏱️ - 🍰 - ⚡ - 🏆

🌱 - 👋 - ⏱️ - 🍰 - ⚡ - 🏆

Yes, these emojis are pretty. But what are their usage telling us? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!They're also using environemental/green emojis (such as ♻️, 🌳, 🌿 or 🍃) to actually showcase to their audience that they're driven by this commitment, right from the subject line.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Form Nutrition

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Featured Email Marketing Assets from

Form Nutrition

Form - THAT Glow is just two capsules away ✨

Form - THAT Glow is just two capsules away ✨

Email from

Form Nutrition

inForm - A round-up of our best content 🌱

inForm - A round-up of our best content 🌱

Email from

Form Nutrition

inForm - A round-up of our best content 🌱

inForm - A round-up of our best content 🌱

Email from

Form Nutrition

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Featured Ads and Paid Media Examples from

Form Nutrition

Form Nutrition
Form Nutrition

Feed Ad from

Form Nutrition

Form Nutrition
Form Nutrition

Feed Ad from

Form Nutrition

Form Nutrition
Form Nutrition

Feed Ad from

Form Nutrition

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://formnutrition.com/

Domain Rating

48
This is the overall metric that matters most, as it sets
Form Nutrition
domain SEO authority.

It shows the power of
Form Nutrition
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://formnutrition.com/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://formnutrition.com/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://formnutrition.com/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://formnutrition.com/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11341
One of the most important metrics for
Form Nutrition
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
17300
) and their Domain Rating.

Total Keywords

17300
Why does this matter for
Form Nutrition
SEO strategy? 

This is the total number of keywords where 
Form Nutrition
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1281
The total number of domain who have a link to  
Form Nutrition
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5207
What's a backlink? A link from another domain that redirect to  
Form Nutrition
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5184

Backlinks NoFollow

1771

Backlinks Redirect

12

Backlinks Images

796

Backlinks Frame

9

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

AWIN

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Bing Universal Event Tracking

Bing Universal Event Tracking

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Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

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Facebook Pixel

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

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Google Conversion Tracking

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This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Microsoft Clarity

Microsoft Clarity

Free-to-use analytics product for webmasters that shows how people are using your website.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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