There’s a lot to learn from Form Nutrition ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Drip (a great ecommerce email marketing platform built to drive more ecommerce revenue, so its focus on ecommerce is a great plus!).
Fun fact - they're using emojis in 98.08% of their emails - the main ones they use are 🌱 👋 ⏱️ 🍰 ⚡ 🏆.
On Panoramata, we gather and analyze the entire Form Nutrition email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Form - THAT Glow is just two capsules away ✨' and 'inForm - A round-up of our best content 🌱'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://formnutrition.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Form Nutrition
then?
With their average of
41
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Form Nutrition
gets a score of
-1.8
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Drip
Most common words
done - the - research - for - Form - with
Emoji use in subject lines
Most popular emojis
🌱 - 👋 - ⏱️ - 🍰 - ⚡ - 🏆
🌱 - 👋 - ⏱️ - 🍰 - ⚡ - 🏆
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Form - THAT Glow is just two capsules away ✨
Email from
Form Nutrition
inForm - A round-up of our best content 🌱
Email from
Form Nutrition
inForm - A round-up of our best content 🌱
Email from
Form Nutrition
Feed Ad from
Form Nutrition
Feed Ad from
Form Nutrition
Feed Ad from
Form Nutrition
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
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A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
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More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
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More details →Microsoft Advertising
Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.
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More details →Microsoft Clarity
Free-to-use analytics product for webmasters that shows how people are using your website.
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More details →Privy
Tools to grow your email list by using website banners, popups and exit intent.
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More details →More often than not, video ads score better than all other types of ad content, although the only way to know for sure is to test rigorously.
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Your competitor’s online activity will give you a deeper understanding of their marketing strategy, that is if you know where and how to look. Tracking emails, ads, and other creatives is just the start. The more important task is leveraging this data to strike where your competition is weakest and find opportunities to seize. We’ll talk about how to spot these opportunities and use them to improve your marketing. You’ll learn the benefits of competitor tracking and why every business should get started with it.