There’s a lot to learn from BUTLERS ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the BUTLERS team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 22.73% of their emails - the main ones they use are 💝 🌞 💗 🐇.
On Panoramata, we gather and analyze the entire BUTLERS email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Happy Hippie Trail' and 'Filial-Sale: 30% auf alles!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://www.butlers.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
BUTLERS
then?
With their average of
23
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
BUTLERS
gets a score of
-3.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Sie - Ihre - Anmeldung - Willkommen - Lieblinge - Mama
Emoji use in subject lines
Most popular emojis
💝 - 🌞 - 💗 - 🐇
💝 - 🌞 - 💗 - 🐇
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Happy Hippie Trail
Email from
BUTLERS
Filial-Sale: 30% auf alles!
Email from
BUTLERS
Garden Retreat
Email from
BUTLERS
Nur noch für kurze Zeit 30% Rabatt auf alle Gartenideen mit dem Code GARTEN30 erhalten! ⏰
Feed Ad from
BUTLERS
Lights On! 💡️ Entdecke die BUTLERS Outdoor-Beleuchtung für Deinen nächsten Sommerabend ☀
Feed Ad from
BUTLERS
Der Sommer ist da! ☀️ Jetzt alles für Dein gemütliches Strandpicknick bei BUTLERS entdecken 🧺
Feed Ad from
BUTLERS
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1 minute signup, no Credit Card required
with Mehdi, our founder
You kill three birds with one shot when you learn how to identify best performing competitor ads. FIrst, you get to stay in the know about what your competitors are doing. Second, you'll have creative inspiration galore. And third, you’ll never run out of campaign angles and offers you can make while promoting your ecommerce brand.
Gone are the days of manually keeping track of competitor data or relying on your own wits and research to compete for your audience’s attention. Competitor analysis software will boost your productivity and keep you organized faster than you can say KPI.
We believe that as a marketer, you are already committing random acts of kindness daily – by creating memorable customer experiences, by innovating ways to adapt to changing clients' needs, and merely by being sincere to your brand mission. Try these strategies to show love on World Kindness Day and at the same time, inspire goodwill to your email newsletter subscribers.
