Calzedonia
Marketing Strategy Breakdown

Logo of
Calzedonia
An overview of
Calzedonia
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
(soon)
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Calzedonia
Ecommerce Marketing Strategy

There’s a lot to learn from Calzedonia ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Calzedonia could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 21.92% of their emails - the main ones they use are ❤️ 🤩 🎄 ☀️ 🚀 ⏰.

On Panoramata, we gather and analyze the entire Calzedonia email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Get your beach bag for free and start your holidays!⛱️' and 'Under the Sun With Calzedonia'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.calzedonia.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Calzedonia
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

Calzedonia

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

958.78
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Calzedonia

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Day - of - Winter - | - CYBER - on

Emoji use in subject lines

21.92
% of subject lines have emojis

Most popular emojis

❤️ - 🤩 - 🎄 - ☀️ - 🚀 - ⏰

❤️ - 🤩 - 🎄 - ☀️ - 🚀 - ⏰

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Calzedonia

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Featured Email Marketing Assets from

Calzedonia

Get your beach bag for free and start your holidays!⛱️

Get your beach bag for free and start your holidays!⛱️

Email from

Calzedonia

Under the Sun With Calzedonia

Under the Sun With Calzedonia

Email from

Calzedonia

Summer is coming... new swimwear! 🤿🌊

Summer is coming... new swimwear! 🤿🌊

Email from

Calzedonia

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Featured Ads and Paid Media Examples from

Calzedonia

Calzedonia
Calzedonia

Feed Ad from

Calzedonia

Calzedonia
Calzedonia

Feed Ad from

Calzedonia

Calzedonia
Calzedonia

Feed Ad from

Calzedonia

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.calzedonia.com/

Domain Rating

73
This is the overall metric that matters most, as it sets
Calzedonia
domain SEO authority.

It shows the power of
Calzedonia
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.calzedonia.com/
, as their domain authority is
73
, their score can be considered under average.

Here, for
https://www.calzedonia.com/
, as their domain authority is
73
, their score can be considered average.

Here, for
https://www.calzedonia.com/
, as their domain authority is
73
, their score can be considered pretty good! 🙌

Here, for
https://www.calzedonia.com/
, as their domain authority is
73
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3600154
One of the most important metrics for
Calzedonia
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
199522
) and their Domain Rating.

Total Keywords

199522
Why does this matter for
Calzedonia
SEO strategy? 

This is the total number of keywords where 
Calzedonia
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

12247
The total number of domain who have a link to  
Calzedonia
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3088949
What's a backlink? A link from another domain that redirect to  
Calzedonia
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3088109

Backlinks NoFollow

108790

Backlinks Redirect

826

Backlinks Images

257544

Backlinks Frame

0

Backlinks Form

11

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Softwares and Marketing eCommerce Stack

Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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