There’s a lot to learn from Canvas On Demand ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Canvas On Demand improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).
Fun fact - they're using emojis in 10.53% of their emails - the main ones they use are ⏰ ☀️.
We display here a overview of Canvas On Demand email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Start Summer Off Right With $19.99 12x18 Canvases ☀️' and 'Summer Savings: $19.99 12x18 Canvas Prints'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://www.canvasondemand.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Canvas On Demand
then?
With their average of
40
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Canvas On Demand
gets a score of
-1.6
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Listrak
Most common words
Canvas - Prints - Email - Exclusive: - Print - With
Emoji use in subject lines
Most popular emojis
⏰ - ☀️
⏰ - ☀️
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Start Summer Off Right With $19.99 12x18 Canvases ☀️
Email from
Canvas On Demand
Summer Savings: $19.99 12x18 Canvas Prints
Email from
Canvas On Demand
Last Day for Unlimited $20 12x18 Canvases
Email from
Canvas On Demand
Feed Ad from
Canvas On Demand
Feed Ad from
Canvas On Demand
Feed Ad from
Canvas On Demand
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
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Here are some of best examples of email marketing campaigns from brands of different industries - fashion, health & wellness, home, personal care, and lifestyle. Dig in and get inspired in creating your next Labor Day newsletter.
October is coming a.k.a. the spooky season for marketers. You’ll see Halloween-themed campaigns here and there from companies of different sizes and industries. Make it scary not to open your email.
The holidays are a great time for marketers to step up their game and produce email campaigns that will connect with their audiences. In this article, we’ve rounded up the best email newsletters to send during the holidays. It’s perfect for your swipe file or your next brainstorming session. Read on for the most sparkling ideas!
