Corro

Marketing Strategy Breakdown

Interested to gather some elements regarding Corro ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Corro team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 25.77% of their emails - the main ones they use are 👀 🤩 💰 👻 🎃 ✨.

On Panoramata, we gather and analyze the entire Corro email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'New Products Straight to your Inbox 👀' and 'Cavali Club Spring Box is Here!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://corroshop.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.