We'll explore here some marketing assets of Facile , especially regarding their ecommerce email marketing strategy.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Facile team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 78.13% of their emails - the main ones they use are ⭐ 💌 💋 💧 🌵 🌱.
We display here a overview of Facile email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Want free product? 💌' and 'Mom approved skincare 💌'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://facileskin.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Facile
then?
With their average of
25
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Facile
gets a score of
-2.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
reminder... - Our - 2021 - gift - SOLD - in
Emoji use in subject lines
Most popular emojis
⭐ - 💌 - 💋 - 💧 - 🌵 - 🌱
⭐ - 💌 - 💋 - 💧 - 🌵 - 🌱
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Want free product? 💌
Email from
Facile
Mom approved skincare 💌
Email from
Facile
PRO TIPS for good skin
Email from
Facile
Feed Ad from
Facile
Feed Ad from
Facile
Feed Ad from
Facile
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
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Makes it possible for customers to sign up for back in stock email alerts.
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Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.
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Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
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The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
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Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
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Competitive analysis will help you gather more data on your market, anticipate what the future trends might be, and which opportunities you’re uniquely positioned to take.
If you’re wondering why your efforts to promote your products online have been in vain or why your competitors are running full steam ahead while you languish in their wake, you might want to look into competitor benchmarking. In this article, we’ll talk about how to benchmark your competitors in just five steps.
Attention, fitness brands: people spend more time online than in the gym. Think of it as your fair advantage to reach more audiences. We’re glad to share with you marketing insights we’ve analyzed from some of the major fitness direct-to-consumer brands with examples to inspire you when creating competitive ads.
