Feel Goods
Marketing Strategy Breakdown

Logo of
Feel Goods
An overview of
Feel Goods
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Feel Goods
Ecommerce Marketing Strategy

You can access here some of the data we collect on Feel Goods ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Feel Goods team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 53.85% of their emails - the main ones they use are 🌴 👀 🧡 💫 🎁 💛.

On Panoramata, we gather and analyze the entire Feel Goods email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'New gadget alert 💫' and '💛 Stay immune stay together 🧡'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 8 on https://www.feelgoods.co/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Feel Goods
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Feel Goods

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1835.24
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Feel Goods

 gets a score of

-1.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

gift - to - you: - 20% - don't - but...

Emoji use in subject lines

53.85
% of subject lines have emojis

Most popular emojis

🌴 - 👀 - 🧡 - 💫 - 🎁 - 💛

🌴 - 👀 - 🧡 - 💫 - 🎁 - 💛

Let's take a moment to review their emoji use. First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Feel Goods

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Featured Email Marketing Assets from

Feel Goods

New gadget alert 💫

New gadget alert 💫

Email from

Feel Goods

💛 Stay immune stay together 🧡

💛 Stay immune stay together 🧡

Email from

Feel Goods

Coming soon to a pantry near you…

Coming soon to a pantry near you…

Email from

Feel Goods

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Featured Ads and Paid Media Examples from

Feel Goods

Feel Goods
Feel Goods

Feed Ad from

Feel Goods

Feel Goods
Feel Goods

Feed Ad from

Feel Goods

Feel Goods
Feel Goods

Feed Ad from

Feel Goods

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.feelgoods.co/

Domain Rating

8
This is the overall metric that matters most, as it sets
Feel Goods
domain SEO authority.

It shows the power of
Feel Goods
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.feelgoods.co/
, as their domain authority is
8
, their score can be considered under average.

Here, for
https://www.feelgoods.co/
, as their domain authority is
8
, their score can be considered average.

Here, for
https://www.feelgoods.co/
, as their domain authority is
8
, their score can be considered pretty good! 🙌

Here, for
https://www.feelgoods.co/
, as their domain authority is
8
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1
One of the most important metrics for
Feel Goods
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5
) and their Domain Rating.

Total Keywords

5
Why does this matter for
Feel Goods
SEO strategy? 

This is the total number of keywords where 
Feel Goods
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

33
The total number of domain who have a link to  
Feel Goods
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Feel Goods
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Email flows & sequences breakdown

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Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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AppHQ

AppHQ

Shopify app builder.

shop

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AWIN

AWIN

Affiliate tracking application.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Dovetale

Dovetale

Influencer marketing platform for Shopify.

shop

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

More details →
Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

More details →
PageFly

PageFly

eCommerce conversion rate optimization solution for Shopify.

analytics

More details →
Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

More details →
Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

More details →
Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

More details →
Refersion

Refersion

Affiliate tracking management program.

ads

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →

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Feel Goods

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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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how much things I learned
on competitors"
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find the perfect example
"
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how much things I learned
on competitors"
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find the perfect example
"
"I feel so much better"

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Related Industries

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

Health & Wellness
brands →

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