GAME

Marketing Strategy Breakdown

Logo of
GAME
An overview of
GAME
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Responsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

GAME

- Ecommerce marketing strategy

You can access here some of the data we collect on GAME ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the GAME team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Responsys .

Fun fact - they're using emojis in 86.67% of their emails - the main ones they use are 🎮 🕹️.

We display here a overview of GAME email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Your weekly newsletter 🎮' and 'Your weekly newsletter 🎮'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://www.game.co.uk/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

GAME

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

GAME

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

13816.75
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

GAME

 gets a score of

-4.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Responsys

Most common words

newsletter - Your - weekly - newsletter - Your - newsletter

Emoji use in subject lines

86.67
% of subject lines have emojis

Most popular emojis

🎮 - 🕹️

🎮 - 🕹️

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They don't use that much emojis that are widely used by other brands, which is a good thing!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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GAME

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Featured Email Marketing Assets from

GAME

Your weekly newsletter 🎮

Your weekly newsletter 🎮

Email from

GAME

Your weekly newsletter 🎮

Your weekly newsletter 🎮

Email from

GAME

Your weekly newsletter 🎮

Your weekly newsletter 🎮

Email from

GAME

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Featured Ads and Paid Media Examples from

GAME

GAME
GAME

The PlayStation Summer Sale is here!🔥Discover epic deals on PlayStation games🎮

Summer Sale ☀️

Summer Sale ☀️

Feed Ad from

GAME

GAME
GAME

The PlayStation Summer Sale is here!🔥Discover epic deals on PlayStation games🎮

Summer Sale ☀️

Summer Sale ☀️

Feed Ad from

GAME

GAME
GAME

Feed Ad from

GAME

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.game.co.uk/

Domain Rating

76
This is the overall metric that matters most, as it sets
GAME
domain SEO authority.

It shows the power of
GAME
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.game.co.uk/
, as their domain authority is
76
, their score can be considered under average.

Here, for
https://www.game.co.uk/
, as their domain authority is
76
, their score can be considered average.

Here, for
https://www.game.co.uk/
, as their domain authority is
76
, their score can be considered pretty good! 🙌

Here, for
https://www.game.co.uk/
, as their domain authority is
76
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2278502
One of the most important metrics for
GAME
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
629998
) and their Domain Rating.

Total Keywords

629998
Why does this matter for
GAME
SEO strategy? 

This is the total number of keywords where 
GAME
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

15601
The total number of domain who have a link to  
GAME
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

992826
What's a backlink? A link from another domain that redirect to  
GAME
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

971325

Backlinks NoFollow

213159

Backlinks Redirect

14508

Backlinks Images

114771

Backlinks Frame

10

Backlinks Form

5930

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