Qatar Airways
Marketing Strategy Breakdown

Logo of
Qatar Airways
An overview of
Qatar Airways
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Responsys
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

Qatar Airways
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Qatar Airways ecommerce marketing strategy - and from other brands from the Lifestyle industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Responsys .

On Panoramata, we gather and analyze the entire Qatar Airways email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were '1 Day Remaining | Fares from $775*' and 'Unparalleled benefits for students and grads'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 82 on https://www.qatarairways.com/en-us/homepage.html. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Qatar Airways
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
42.0
characters

What about

Qatar Airways

then?

With their average of

42

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

72.31
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Qatar Airways

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Responsys

Most common words

Dhaka - the - Maldives - and - You - Welcome

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Qatar Airways

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Featured Email Marketing Assets from

Qatar Airways

1 Day Remaining | Fares from $775*

1 Day Remaining | Fares from $775*

Email from

Qatar Airways

Unparalleled benefits for students and grads

Unparalleled benefits for students and grads

Email from

Qatar Airways

Guarantee your seat at FIFA World Cup Qatar 2022 ™

Guarantee your seat at FIFA World Cup Qatar 2022 ™

Email from

Qatar Airways

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Featured Ads and Paid Media Examples from

Qatar Airways

Qatar Airways
Qatar Airways

Celebrate with your friends and plan a luxury getaway to Dubai, starting from $1190* per ticket when you buy two or more

Traveling is better with friends

Traveling is better with friends

Feed Ad from

Qatar Airways

Qatar Airways
Qatar Airways

Compre seu bilhete com flexibilidade garantida, incluindo alterações de data ou destino, e reembolso sem multa.

Viaje para mais de 150 destinos no mundo

Viaje para mais de 150 destinos no mundo

Feed Ad from

Qatar Airways

Qatar Airways
Qatar Airways

Virtually tour the Premium Check-in area at Hamad International Airport, explore the award-winning Business Class Qsuite and meet the world's first MetaHuman cabin crew.

A virtual journey of discovery ahead of your next adventure

A virtual journey of discovery ahead of your next adventure

Feed Ad from

Qatar Airways

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.qatarairways.com/en-us/homepage.html

Domain Rating

82
This is the overall metric that matters most, as it sets
Qatar Airways
domain SEO authority.

It shows the power of
Qatar Airways
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.qatarairways.com/en-us/homepage.html
, as their domain authority is
82
, their score can be considered under average.

Here, for
https://www.qatarairways.com/en-us/homepage.html
, as their domain authority is
82
, their score can be considered average.

Here, for
https://www.qatarairways.com/en-us/homepage.html
, as their domain authority is
82
, their score can be considered pretty good! 🙌

Here, for
https://www.qatarairways.com/en-us/homepage.html
, as their domain authority is
82
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

468757
One of the most important metrics for
Qatar Airways
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
13362
) and their Domain Rating.

Total Keywords

13362
Why does this matter for
Qatar Airways
SEO strategy? 

This is the total number of keywords where 
Qatar Airways
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Qatar Airways
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

406147
What's a backlink? A link from another domain that redirect to  
Qatar Airways
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

406001

Backlinks NoFollow

34246

Backlinks Redirect

144

Backlinks Images

72192

Backlinks Frame

2

Backlinks Form

0

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