UPPERCASE
Marketing Strategy Breakdown

Logo of
UPPERCASE
An overview of
UPPERCASE
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

UPPERCASE
Ecommerce Marketing Strategy

Here are some marketing takeaways for UPPERCASE.

The datapoints we have collected on their email marketing strategy leads to think that they're pretty good! For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! UPPERCASE could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 26.0% of their emails - the main ones they use are 😍 🌿 🌼 🍓 💚 🌳.

We display here a overview of UPPERCASE email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'All about YOU the weekend newsletter from UPPERCASE' and 'The least creative time of a project....'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://uppercasemagazine.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

UPPERCASE
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

UPPERCASE

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

14750.82
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

UPPERCASE

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

designers - All - about - YOU - Celebrating - UPPERCASE

Emoji use in subject lines

26.0
% of subject lines have emojis

Most popular emojis

😍 - 🌿 - 🌼 - 🍓 - 💚 - 🌳

😍 - 🌿 - 🌼 - 🍓 - 💚 - 🌳

What does it say about their email marketing strategy - especially on their subject lines? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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UPPERCASE

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Featured Email Marketing Assets from

UPPERCASE

All about YOU the weekend newsletter from UPPERCASE

All about YOU the weekend newsletter from UPPERCASE

Email from

UPPERCASE

The least creative time of a project....

The least creative time of a project....

Email from

UPPERCASE

There's lots to see here!

There's lots to see here!

Email from

UPPERCASE

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Featured Ads and Paid Media Examples from

UPPERCASE

UPPERCASE
UPPERCASE

Feed Ad from

UPPERCASE

UPPERCASE
UPPERCASE

Feed Ad from

UPPERCASE

UPPERCASE
UPPERCASE

Feed Ad from

UPPERCASE

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://uppercasemagazine.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
UPPERCASE
domain SEO authority.

It shows the power of
UPPERCASE
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://uppercasemagazine.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://uppercasemagazine.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://uppercasemagazine.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://uppercasemagazine.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2611
One of the most important metrics for
UPPERCASE
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1172
) and their Domain Rating.

Total Keywords

1172
Why does this matter for
UPPERCASE
SEO strategy? 

This is the total number of keywords where 
UPPERCASE
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2476
The total number of domain who have a link to  
UPPERCASE
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

298679
What's a backlink? A link from another domain that redirect to  
UPPERCASE
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

278895

Backlinks NoFollow

2279

Backlinks Redirect

91

Backlinks Images

55901

Backlinks Frame

16

Backlinks Form

3

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bold Brain

Bold Brain

Product recommendations and data analysis from Bold Commerce.

shop

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Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

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CM Commerce for Shopify

CM Commerce for Shopify

Marketing automation platform for Shopify. Previously receiptful and previously Conversio.

shop

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Conjured Referrals

Conjured Referrals

Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

widgets

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GemPages

GemPages

Create simple one page layouts for Shopify.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

More details →
Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

More details →
PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

More details →
Product Upsell

Product Upsell

Upsell & Cross-sell app for Shopify from Bold Commerce.

shop

More details →

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UPPERCASE

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

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