There’s a lot to learn from Good Eggs ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 52 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Braze (a customer engagement platform of which the main use case is multichannel marketing - they allow to manage cross-channel campaigns easily, much better than other platforms).
Fun fact - they're using emojis in 66.67% of their emails - the main ones they use are 🥩 💥.
We display here a overview of Good Eggs email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'New this month: Shiitake instant noodles cold brew coffee & more' and 'Producer spotlight: Memorial Day BBQ with Phil's Finest 🥩'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.goodeggs.com/home. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Good Eggs
then?
With their average of
52
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Good Eggs
gets a score of
2.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Braze
Most common words
Shiitake - instant - noodles - cold - Start - BBQ
Emoji use in subject lines
Most popular emojis
🥩 - 💥
🥩 - 💥
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
New this month: Shiitake instant noodles cold brew coffee & more
Email from
Good Eggs
Producer spotlight: Memorial Day BBQ with Phil's Finest 🥩
Email from
Good Eggs
Email from
Good Eggs
Summer Wine Recs 🍷 We put together a list of the perfect warm-weather wines you'll want to drink on rotation all season long! Which one will you be sipping on first? ↴ Véronique Gunther-Chereau Muscadet "Anima Mea" A multi-generational winery owned and operated by women, with all their vineyards certified organic. Their Muscadet, made from the Melon de Bourgogne grape, reflects the cool coastal climate of Loire Valley, France, where it's grown. It has hints of lemon curd and green apple with lots of minerality, perfect alongside oysters, but also pairs well with a cheese board or any seafood dish. Stefan Rosner Grüner Veltliner Family-owned since the 1800s, producing certified organic and unadulterated wines from Austria's most prestigious wine-growing village, Langenlois. Their Grüner has style for days, full of pristine citrus and bright acidity with an exceptionally long finish. You'll want to pair it with Thai curry, salads, or grilled pork chops. A Tribute to Grace Wine Company Grenache Owned by Angela Osborne, who has traveled to the world's best-known regions for Grenache. Their Rosé of Grenache has notes of alpine strawberries and sun-ripened nectarines, plus just the amount of acidity. It's perfect for a day by the pool alongside salty snacks but serious enough to be enjoyed with an alfresco dinner. Brown Estate Chardonnay A Black family-owned business that gained recognition for some of the best Zinfandel in Napa Valley. Over the years, their portfolio has expanded to include a new lineup of wines under the name House of Brown. Their chardonnay is light, crisp on the palate with hints of lemon verbena, guava, orange blossom, and honeysuckle. Enjoy it with crispy chicken thighs, grilled salmon, or a lobster roll. Château Maris Rosé Founded to help the wine industry fight climates change, it's now one of the top 5 most sustainable wineries in the world. They built their cellar entirely from hemp, which makes it both biodegradable and carbon negative. Their Pays d'Oc Rosé is balanced, elegant, and round, with just the right amount of acidity. Add a bottle to your next picnic basket for the perfect afternoon outdoors. #infographic #wine
Feed Ad from
Good Eggs
Summer Wine Recs 🍷 We put together a list of the perfect warm-weather wines you'll want to drink on rotation all season long! Which one will you be sipping on first? ↴ Véronique Gunther-Chereau Muscadet "Anima Mea" A multi-generational winery owned and operated by women, with all their vineyards certified organic. Their Muscadet, made from the Melon de Bourgogne grape, reflects the cool coastal climate of Loire Valley, France, where it's grown. It has hints of lemon curd and green apple with lots of minerality, perfect alongside oysters, but also pairs well with a cheese board or any seafood dish. Stefan Rosner Grüner Veltliner Family-owned since the 1800s, producing certified organic and unadulterated wines from Austria's most prestigious wine-growing village, Langenlois. Their Grüner has style for days, full of pristine citrus and bright acidity with an exceptionally long finish. You'll want to pair it with Thai curry, salads, or grilled pork chops. A Tribute to Grace Wine Company Grenache Owned by Angela Osborne, who has traveled to the world's best-known regions for Grenache. Their Rosé of Grenache has notes of alpine strawberries and sun-ripened nectarines, plus just the amount of acidity. It's perfect for a day by the pool alongside salty snacks but serious enough to be enjoyed with an alfresco dinner. Brown Estate Chardonnay A Black family-owned business that gained recognition for some of the best Zinfandel in Napa Valley. Over the years, their portfolio has expanded to include a new lineup of wines under the name House of Brown. Their chardonnay is light, crisp on the palate with hints of lemon verbena, guava, orange blossom, and honeysuckle. Enjoy it with crispy chicken thighs, grilled salmon, or a lobster roll. Château Maris Rosé Founded to help the wine industry fight climates change, it's now one of the top 5 most sustainable wineries in the world. They built their cellar entirely from hemp, which makes it both biodegradable and carbon negative. Their Pays d'Oc Rosé is balanced, elegant, and round, with just the right amount of acidity. Add a bottle to your next picnic basket for the perfect afternoon outdoors. #infographic #wine
Feed Ad from
Good Eggs
For a limited time on us, new customers will receive a flavor-full bundle of Brightland's Alive Extra Virgin Olive Oil + Rapture Blackberry Balsamic Vinegar with their first orders! ($63 value)Crafted on California's Central Coast, Brightland's consciously made products are a Good Eggs favorite & we think you'll love them, too.
Feed Ad from
Good Eggs
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Ecommerce is a cutthroat world where brands are vying for the attention of wary customers who want to be convinced before they buy. Getting your target audience to visit your website is great but you won’t earn profit from an ad click, after all. You have to persuade and convert these viewers and maximize those website visits. The easiest way to do this is through an optimized ecommerce landing page.
Let’s see how the main brands in the pet space are organizing their marketing and the angles they’re using to convince customers - across ads, SEO organic and email marketing.
