HALEYS beauty is a makeup company focused on enhancing the complexion through safe non-irritating ingredients. Shop 100% cruelty-free and vegan makeup.
You can access here some of the data we collect on Haleys ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 95.89% of their emails - the main ones they use are 🤩 🚨 ⏰ 👏 😍 😉.
On Panoramata, we gather and analyze the entire Haleys email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Influencer approved ✅ RE:Invent BB Drops @ 50% off' and 'Memorial Day ready! 20% OFF SITE WIDE ❤️ 🤍 💙'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 27 on https://haleysbeauty.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Haleys
then?
With their average of
42
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Haleys
gets a score of
-1.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
real - life - IG - filter - You - Re-fine
Emoji use in subject lines
Most popular emojis
🤩 - 🚨 - ⏰ - 👏 - 😍 - 😉
🤩 - 🚨 - ⏰ - 👏 - 😍 - 😉
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Influencer approved ✅ RE:Invent BB Drops @ 50% off
Email from
Haleys
Memorial Day ready! 20% OFF SITE WIDE ❤️ 🤍 💙
Email from
Haleys
ENDS TODAY ⏰ Don't miss out...
Email from
Haleys
ALL shades of our #1 best seller Re–wind Blurring Full Coverage Concealer have rejoined the party 🎉
Feed Ad from
Haleys
📣 NEW! Brows that WOW 🤩 Meet the Re-define Precision Brow Pen -- A 2-1 formula that provides buildable definition and budge-proof long wear.
Feed Ad from
Haleys
Enjoy 15% off your first order of high-performance, good-for-skin makeup. Always vegan, cruelty-free, & sustainable ✨ Sign up for our newsletter to receive your discount code.
Feed Ad from
Haleys
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Back In Stock Appikon
Lets shoppers subscribe to upcoming products and out of stock products.
shop
More details →
Bazaarvoice
Combination of technology and personalized services that help brands build online communities that drive business goals.
analytics
More details →
Bold Commerce
Shopify app development and partner to help increase sales. Previously Shappify.
analytics
More details →
Convert
Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.
analytics
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
JustUno
Social marketing technology that attempts to generate more sales through social marketing.
widgets
More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
More details →
Matomo
Matomo is an open source web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak and so much more. Previously known as Piwik Web Analytics.
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Are you looking for discount email ideas, promotion ideas, email marketing ideas for sales or promotions?
Transactional emails are the bread and butter of eCommerce. They are the most important type of email messages you’d ever send -- the endless one-shot automated emails (and sometimes multiple emails) that keep your customers and subscribers in the loop about various aspects of their transactions that matter to them (and your business).
Gone are the days of manually keeping track of competitor data or relying on your own wits and research to compete for your audience’s attention. Competitor analysis software will boost your productivity and keep you organized faster than you can say KPI.
It takes a well-defined marketing strategy for your product launch to be successful. Get inspiration from these DTC brands' email journeys.
You’ve launched your SaaS product, sure of the benefits it will bring your target market. However, your marketing campaigns lose steam and your competitors are outpacing you. In today’s competitive market with fickle customers and new developments every day, many SaaS companies struggle to stay afloat. In this article, we’ll talk about what SaaS competitive analysis is, what it can do for your business, and how to conduct your own competitive analysis in a few steps.
