Hamilton Watch
Marketing Strategy Breakdown

Logo of
Hamilton Watch
An overview of
Hamilton Watch
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Mailchimp
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Accessories
ecommerce industry.

Hamilton Watch
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Hamilton Watch? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Hamilton Watch could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are 🌊 🌹 💝.

We display here a overview of Hamilton Watch email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Celebrate Her! 🌹' and 'A New Summer Essential 🌊'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.hamiltonwatch.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Hamilton Watch
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Hamilton Watch

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

902.34
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Hamilton Watch

 gets a score of

-4.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

the - wild? - Vintage - Military - A - Her

Emoji use in subject lines

33.33
% of subject lines have emojis

Most popular emojis

🌊 - 🌹 - 💝

🌊 - 🌹 - 💝

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They don't use that much emojis that are widely used by other brands, which is a good thing!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Hamilton Watch

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Featured Email Marketing Assets from

Hamilton Watch

Celebrate Her! 🌹

Celebrate Her! 🌹

Email from

Hamilton Watch

A New Summer Essential 🌊

A New Summer Essential 🌊

Email from

Hamilton Watch

Vintage Military Aviation Design At Its Finest

Vintage Military Aviation Design At Its Finest

Email from

Hamilton Watch

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Featured Ads and Paid Media Examples from

Hamilton Watch

Hamilton Watch
Hamilton Watch

A century-long pedigree in military timepieces combined with lightweight materials make the Khaki Field Titanium Automatic the ultimate all-purpose watch for modern heroes

Khaki Navy Frogman

Khaki Navy Frogman

Feed Ad from

Hamilton Watch

Hamilton Watch
Hamilton Watch

With an intrepid new look, the Khaki Navy Frogman Automatic is Hamilton's most technically capable maritime-ready watch

Khaki Navy Frogman

Khaki Navy Frogman

Feed Ad from

Hamilton Watch

Hamilton Watch
Hamilton Watch

A century-long pedigree in military timepieces combined with lightweight materials make the Khaki Field Titanium Automatic the ultimate all-purpose watch for modern heroes

Khaki Field Titanium

Khaki Field Titanium

Feed Ad from

Hamilton Watch

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.hamiltonwatch.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
Hamilton Watch
domain SEO authority.

It shows the power of
Hamilton Watch
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.hamiltonwatch.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://www.hamiltonwatch.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://www.hamiltonwatch.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://www.hamiltonwatch.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

433915
One of the most important metrics for
Hamilton Watch
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
57202
) and their Domain Rating.

Total Keywords

57202
Why does this matter for
Hamilton Watch
SEO strategy? 

This is the total number of keywords where 
Hamilton Watch
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

23891
The total number of domain who have a link to  
Hamilton Watch
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2513590
What's a backlink? A link from another domain that redirect to  
Hamilton Watch
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2493765

Backlinks NoFollow

240774

Backlinks Redirect

515

Backlinks Images

286556

Backlinks Frame

575

Backlinks Form

16391

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