There’s a lot to learn from Lancôme France ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Lancôme France improve their open rate, especially on mobile devices.
Fun fact - they're using emojis in 74.29% of their emails - the main ones they use are ✨ 🎁 ⚡ 🎄 🌷 💝.
On Panoramata, we gather and analyze the entire Lancôme France email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Votre maman mérite le meilleur 🌸' and 'Vos offres spéciales Fête des Mères ❤️'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://www.lancome.fr/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Lancôme France
then?
With their average of
39
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Lancôme France
gets a score of
-3.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
: - Dernier - Appel - Votre - Black - sur
Emoji use in subject lines
Most popular emojis
✨ - 🎁 - ⚡ - 🎄 - 🌷 - 💝
✨ - 🎁 - ⚡ - 🎄 - 🌷 - 💝
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Votre maman mérite le meilleur 🌸
Email from
Lancôme France
Vos offres spéciales Fête des Mères ❤️
Email from
Lancôme France
Nos mamans ces super-héroïnes ❣️
Email from
Lancôme France
Pristatome skanų ir priklausomybę sukeliantį Lancôme aromatą Idôle Nectar. Įkvėptas naujos kartos moterų, kurios kartu kuria ateitį 💞
Feed Ad from
Lancôme France
Receive a L'Absolu Rouge Intimatte Lipstick in shade 888^ when you purchase any Makeup product
Feed Ad from
Lancôme France
Discover La Vie Est Belle Domaine de La Rose. A new exclusive floral Extrait de Parfum with Rose Centifolia handpicked in our domain. Exclusive to lancome.co.nz.
Feed Ad from
Lancôme France
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Your competitor’s online activity will give you a deeper understanding of their marketing strategy, that is if you know where and how to look. Tracking emails, ads, and other creatives is just the start. The more important task is leveraging this data to strike where your competition is weakest and find opportunities to seize. We’ll talk about how to spot these opportunities and use them to improve your marketing. You’ll learn the benefits of competitor tracking and why every business should get started with it.
If you are wondering as to why hire a marketing agency for eCommerce marketing, here’s the short answer: people’s productivity makes a difference to your “cash power”. It enables a confluence of the best minds working together towards a common goal.
