Libby
Marketing Strategy Breakdown

Logo of
Libby
An overview of
Libby
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

Libby
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Libby ecommerce marketing strategy - and from other brands from the Beverage industry.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Libby team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 80.0% of their emails - the main ones they use are 🥂 👋 👀.

On Panoramata, we gather and analyze the entire Libby email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Raise a glass to Mom🥂' and 'Can you believe it? 👀'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 3 on https://drinklibby.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Libby
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

Libby

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

5554.85
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Libby

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

are - here - Sharing - is - Can - It's

Emoji use in subject lines

80.0
% of subject lines have emojis

Most popular emojis

🥂 - 👋 - 👀

🥂 - 👋 - 👀

Let's take a moment to review their emoji use. To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Libby

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Featured Email Marketing Assets from

Libby

Raise a glass to Mom🥂

Raise a glass to Mom🥂

Email from

Libby

Can you believe it?  👀

Can you believe it? 👀

Email from

Libby

Sharing is caring 🥂

Sharing is caring 🥂

Email from

Libby

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Featured Ads and Paid Media Examples from

Libby

Libby
Libby

Introducing a new kind of wine that you don't want to miss! Libby Bubbled Wines are ready to liven up the party (or Tuesday night) with fewer calories, no added sugar and less alcohol.

Wine + Bubbles

Wine + Bubbles

Feed Ad from

Libby

Libby
Libby

Feed Ad from

Libby

Libby
Libby

Feed Ad from

Libby

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://drinklibby.com/

Domain Rating

3
This is the overall metric that matters most, as it sets
Libby
domain SEO authority.

It shows the power of
Libby
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://drinklibby.com/
, as their domain authority is
3
, their score can be considered under average.

Here, for
https://drinklibby.com/
, as their domain authority is
3
, their score can be considered average.

Here, for
https://drinklibby.com/
, as their domain authority is
3
, their score can be considered pretty good! 🙌

Here, for
https://drinklibby.com/
, as their domain authority is
3
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

836
One of the most important metrics for
Libby
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
54
) and their Domain Rating.

Total Keywords

54
Why does this matter for
Libby
SEO strategy? 

This is the total number of keywords where 
Libby
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Libby
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

54
What's a backlink? A link from another domain that redirect to  
Libby
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

54

Backlinks NoFollow

31

Backlinks Redirect

0

Backlinks Images

3

Backlinks Frame

0

Backlinks Form

0

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brands overview

Wine is an alcoholic drink typically made from fermented grapes. Wine has sophistication, class, and also comes in numerous varieties with many qualities to explore. The wine market is likely to be driven by the increasing demand due to its health benefits and premiumization of wine products, coupled with innovation in flavor and more advanced distribution networks globally.

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