Lola

Marketing Strategy Breakdown

Logo of
Lola
An overview of
Lola
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Iterable
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Lola

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Lola, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Lola could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Iterable .

Fun fact - they're using emojis in 44878% of their emails - the main ones they use are 🔊 ⚡ ✨ 🌱 💐 🌈.

We display here a overview of Lola email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'What is LOLA loving this month?' and 'Kickoff the summer...'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 63 on https://mylola.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Lola

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Lola

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1169.32
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Lola

 gets a score of

-2.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Iterable

Most common words

about - your - FSA - dollars? - Don't - drill:

Emoji use in subject lines

13.11
% of subject lines have emojis

Most popular emojis

🔊 - ⚡ - ✨ - 🌱 - 💐 - 🌈

🔊 - ⚡ - ✨ - 🌱 - 💐 - 🌈

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Lola

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Featured Email Marketing Assets from

Lola

What is LOLA loving this month?

What is LOLA loving this month?

Email from

Lola

Kickoff the summer...

Kickoff the summer...

Email from

Lola

🔊 Calling All Fathers & Father Figures 🔊

🔊 Calling All Fathers & Father Figures 🔊

Email from

Lola

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Featured Ads and Paid Media Examples from

Lola

Lola
Lola

Feed Ad from

Lola

Lola
Lola

Feed Ad from

Lola

Lola
Lola

Feed Ad from

Lola

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://mylola.com/

Domain Rating

63
This is the overall metric that matters most, as it sets
Lola
domain SEO authority.

It shows the power of
Lola
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://mylola.com/
, as their domain authority is
63
, their score can be considered under average.

Here, for
https://mylola.com/
, as their domain authority is
63
, their score can be considered average.

Here, for
https://mylola.com/
, as their domain authority is
63
, their score can be considered pretty good! 🙌

Here, for
https://mylola.com/
, as their domain authority is
63
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

50341
One of the most important metrics for
Lola
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
41322
) and their Domain Rating.

Total Keywords

41322
Why does this matter for
Lola
SEO strategy? 

This is the total number of keywords where 
Lola
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2311
The total number of domain who have a link to  
Lola
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

28035
What's a backlink? A link from another domain that redirect to  
Lola
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

27891

Backlinks NoFollow

11157

Backlinks Redirect

36

Backlinks Images

3699

Backlinks Frame

0

Backlinks Form

89

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Softwares and Marketing eCommerce Stack

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Facebook Pixel

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Classic Google Analytics - sites that are using non-universal analytics code.

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Google AdWords Conversion

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Adwords conversion tracking code.

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Google Universal Analytics

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Google Optimize 360

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A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

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Google Analytics

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Google Tag Manager

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, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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