There’s a lot to learn from Luxie Beauty ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Luxie Beauty improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Retention science .
Fun fact - they're using emojis in 58.33% of their emails - the main ones they use are ✨ 💖 💝 🌷 ⏰ 🧼.
On Panoramata, we gather and analyze the entire Luxie Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Hello Summer! Your Fav Brushes are ON SALE!' and 'Don't Miss our Memorial Day Sale'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 42 on https://www.luxiebeauty.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Luxie Beauty
then?
With their average of
38
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Luxie Beauty
gets a score of
-2.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Retention science
Most common words
Year - Reset - Luxie's - Christmas - Get - are
Emoji use in subject lines
Most popular emojis
✨ - 💖 - 💝 - 🌷 - ⏰ - 🧼
✨ - 💖 - 💝 - 🌷 - ⏰ - 🧼
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Hello Summer! Your Fav Brushes are ON SALE!
Email from
Luxie Beauty
Don't Miss our Memorial Day Sale
Email from
Luxie Beauty
Why is everyone obsessed with skincare? 👀
Email from
Luxie Beauty
Feed Ad from
Luxie Beauty
Feed Ad from
Luxie Beauty
Feed Ad from
Luxie Beauty
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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Braintree is the easiest way to accept payments online and on a mobile app. Owned by PayPal.
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Each minute that you neglect competitor analysis is precious time wasted especially in the ever-evolving landscape of digital marketing. In this guide, I’ll cover the basics of digital marketing competitive analysis and why you should be on it ASAP.
Without the right prices, customers will choose the most appealing price and skip your product. You need to check your competition and the market before pricing your products. We’ll explore how competitive pricing strategy works, its benefits, and some examples of how this can apply to you.
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