We'll explore here some marketing assets of Modetrotter , especially regarding their ecommerce email marketing strategy.
They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -5,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 46 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).
We display here a overview of Modetrotter email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Découvrez notre nouveau site et réactivez votre compte client !' and 'Confirmation du compte client'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 36 on https://modetrotter.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject length
What about
Modetrotter
then?
With their average of
46
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Modetrotter
gets a score of
-5.2
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Shopify
Most common words
client - Confirmation - du - compte - Découvrez - votre
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Découvrez notre nouveau site et réactivez votre compte client !
Email from
Modetrotter
Confirmation du compte client
Email from
Modetrotter
Email from
Modetrotter
Chez Modetrotter, on bouscule les codes. Cet été, on vous embarque à la montagne et sur les bords du lac d'Annecy, où bleu glacier, rose bonbon et imprimé flamboyant se cotoient. A découvrir en ligne et en boutique.
Feed Ad from
Modetrotter
Il a sonné, le temps des nouveautés ! Et c'est un été aux abords du lac d'Annecy que nous allons passer ensemble. 3,2,1 découvrez les nouveautés
Feed Ad from
Modetrotter
Chez Modetrotter, on bouscule les codes. Cet été, on vous embarque à la montagne et sur les bords du lac d'Annecy, où bleu glacier, rose bonbon et imprimé flamboyant se cotoient. A découvrir en ligne et en boutique.
Feed Ad from
Modetrotter
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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