Pulp Pantry
Marketing Strategy Breakdown

Logo of
Pulp Pantry
An overview of
Pulp Pantry
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Pulp Pantry
Ecommerce Marketing Strategy

You can access here some of the data we collect on Pulp Pantry ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Pulp Pantry improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 75.0% of their emails - the main ones they use are 🍂 ❤️ 🌷 🤔 💯 👋.

We display here a overview of Pulp Pantry email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'the best veggie pun you've heard all year inside 💘' and 'live from texas! come visit us at central market!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 49 on https://pulppantry.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Pulp Pantry
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
40.0
characters

What about

Pulp Pantry

then?

With their average of

40

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2309.78
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Pulp Pantry

 gets a score of

0.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

ever - inside - a - special - Happiness - the

Emoji use in subject lines

75.0
% of subject lines have emojis

Most popular emojis

🍂 - ❤️ - 🌷 - 🤔 - 💯 - 👋

🍂 - ❤️ - 🌷 - 🤔 - 💯 - 👋

Yes, these emojis are pretty. But what are their usage telling us? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Pulp Pantry

with Panoramata

Featured Email Marketing Assets from

Pulp Pantry

the best veggie pun you've heard all year inside 💘

the best veggie pun you've heard all year inside 💘

Email from

Pulp Pantry

live from texas! come visit us at central market!

live from texas! come visit us at central market!

Email from

Pulp Pantry

SHARK TANK - here we come!

SHARK TANK - here we come!

Email from

Pulp Pantry

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Pulp Pantry

Pulp Pantry
Pulp Pantry

Feed Ad from

Pulp Pantry

Pulp Pantry
Pulp Pantry

Feed Ad from

Pulp Pantry

Pulp Pantry
Pulp Pantry

Feed Ad from

Pulp Pantry

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://pulppantry.com/

Domain Rating

49
This is the overall metric that matters most, as it sets
Pulp Pantry
domain SEO authority.

It shows the power of
Pulp Pantry
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://pulppantry.com/
, as their domain authority is
49
, their score can be considered under average.

Here, for
https://pulppantry.com/
, as their domain authority is
49
, their score can be considered average.

Here, for
https://pulppantry.com/
, as their domain authority is
49
, their score can be considered pretty good! 🙌

Here, for
https://pulppantry.com/
, as their domain authority is
49
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1345
One of the most important metrics for
Pulp Pantry
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1769
) and their Domain Rating.

Total Keywords

1769
Why does this matter for
Pulp Pantry
SEO strategy? 

This is the total number of keywords where 
Pulp Pantry
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

622
The total number of domain who have a link to  
Pulp Pantry
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2204
What's a backlink? A link from another domain that redirect to  
Pulp Pantry
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2199

Backlinks NoFollow

1062

Backlinks Redirect

5

Backlinks Images

79

Backlinks Frame

0

Backlinks Form

0

Next live session: The Perfect Abandoned Cart Email + SMS strategy

Upcoming Learning Session - Online Webinar - 27th Nov.
Join us for an exclusive event where you’ll get best practices to improve your Abandoned Cart & Checkout Flows (including templates) to improve your recover rates!

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

More details →
Beeketing for Shopify

Beeketing for Shopify

Salespop / Countdown Cart and Facebook Chat functionality for Shopify from Beeketing.

shop

More details →
Carro

Carro

All in one marketing platform for eCommerce.

analytics

More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

More details →
Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

More details →
Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

More details →

Discover the best way to track brands (like

Pulp Pantry

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Cheetos

Food

More details →

Mosaic Foods

Food

More details →

Mamamade

Food

More details →

Begin Health

Food

More details →

Greenweez

Food

More details →

Related Insights

A Guide to Tracking Your E-Commerce Competitor's Product Catalog

Not monitoring your competitors is an expensive mistake and that monitoring includes their product catalog. If you don’t track competing products, you’re flying blind. In this guide, we’ll show you how you can accurately and easily track their products and get a leg up on your competitors once and for all. 

Marketing
A Guide to Tracking Your E-Commerce Competitor's Product Catalog

Fitness Industry: Email Marketing Best Practices

Fitness is health, right? But it doesn’t mean that promoting fitness products and services is easy. It always comes with challenges like targeting the right audience, promoting innovative products and workout regimens, and staying ahead of the competition.

Marketing
Fitness Industry: Email Marketing Best Practices

How to Create an Efficient Email Marketing Strategy for eCommerce

Email marketing is effective not just because of the volume of mails sent and received or because of the number of users; it’s also because email marketing is one of the very few marketing channels left that actually brings in results. To create an effective email marketing strategy, first you need to start building your list, create a calendar, segment your list, optimize your subject lines and creatives, implement automation and email flows, develop a good sending frequency, and monitor your ROI regularly.

Marketing
How to Create an Efficient Email Marketing Strategy for eCommerce

Related Industries

Food

brands overview

Food
brands →

Ready to dive in?
Get started today.