Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Retorn ecommerce marketing strategy - and from other brands from the Pet industry.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .
Fun fact - they're using emojis in 60.0% of their emails - the main ones they use are 🥳.
We display here a overview of Retorn email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were '¡Bienvenid@ a la familia Retorn!' and '🥳15% Dto ¡Celebra con nosotros nuestro 9º aniversario! - Retorn'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 25 on https://en.retorn.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
Retorn
then?
With their average of
42
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Retorn
gets a score of
-4.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Ometria
Most common words
nuestro - 9º - aniversario - - - ¡Última - tu
Emoji use in subject lines
Most popular emojis
🥳
🥳
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
¡Bienvenid@ a la familia Retorn!
Email from
Retorn
🥳15% Dto ¡Celebra con nosotros nuestro 9º aniversario! - Retorn
Email from
Retorn
¡Última oportunidad! Recuerda que tienes un 15% Dto.🥳- Retorn
Email from
Retorn
Alimenta a tu mascota con comida natural, variada y de calidad con Retorn 🐶 🐱 ¡Compra ahora! 🍃
Feed Ad from
Retorn
Alimenta a tu gato con comida natural, variada y de calidad con Retorn. ¡-15% en tu primer pedido! 🎉
Feed Ad from
Retorn
¿Buscas comida para tu perro? 🐶 Te ofrecemos alimentación 100% natural y de calidad. ¡15% dto. en tu primer pedido! 🎉
Feed Ad from
Retorn
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1 minute signup, no Credit Card required
with Mehdi, our founder
We dove into some most popular fashion brands to see how they reach out to their prospective customers when a cart has been left behind. Here, we picked out some fave emails and best practices. All thanks to Panoramata we were able to track their lost checkout journey. We encourage you to read on. Whether you belong to the fashion industry or not, these really help.
There's a secret weapon in your arsenal that can cut through the noise and grab your customers' attention…Discount code emails! We’ll show you great examples of discount code emails to send to your newsletter subscribers and why they work.
We’ve seen it all - but we wanted in this article to lay down a few reasons we often notice. If you are wondering why DTC brands fail, there are often solid reasons for it.
