Here are some marketing takeaways for Schoolyard Snacks.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Schoolyard Snacks could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 68.86% of their emails - the main ones they use are 😱 🔥 🎉 🥰 ⌛ 😍.
We display here a overview of Schoolyard Snacks email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were '⏳Sale codes will be gone after today…' and 'Got Cereal?'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://schoolyardsnacks.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Schoolyard Snacks
then?
With their average of
30
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Schoolyard Snacks
gets a score of
-2.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
WHY... - 25% - gift - Your - Became - goes
Emoji use in subject lines
Most popular emojis
😱 - 🔥 - 🎉 - 🥰 - ⌛ - 😍
😱 - 🔥 - 🎉 - 🥰 - ⌛ - 😍
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
⏳Sale codes will be gone after today…
Email from
Schoolyard Snacks
Got Cereal?
Email from
Schoolyard Snacks
10% OFF…
Email from
Schoolyard Snacks
Feed Ad from
Schoolyard Snacks
Feed Ad from
Schoolyard Snacks
Feed Ad from
Schoolyard Snacks
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
payment
More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
More details →Conjured Referrals
Service enables "Refer-A-Friend" style referral programs for eCommerce sites.
widgets
More details →
Convert
Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.
analytics
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
More details →Google Optimize 360
A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
analytics
More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
SMS marketing for eCommerce is one of the fastest ways to reach customers and drive sales.
Ever had that heart-sinking moment when you check your e-commerce dashboard only to find a slew of abandoned carts staring back at you? In this blog post, we're arming you with the tools and techniques you need to craft compelling abandoned cart emails tp drive your customers back to complete their purchase.
October is coming a.k.a. the spooky season for marketers. You’ll see Halloween-themed campaigns here and there from companies of different sizes and industries. Make it scary not to open your email.
Back to School is a prime season for retailers and eCommerce businesses (and the product categories vary from regular school supplies, all the way to electronics, apparel, footwear, and more).
![Back to School: What To Put In Email Marketing Calendars [+ Inspiration & Examples]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/62ab4a354b1a000bc79752bf_backtoschool.jpg)
Mastered the fundamentals of email marketing? It's time to dig deeper and learn some advanced techniques. We'll show you the best strategies for upgrading your emails in this article.
![9 Advanced Email Marketing Techniques You Need to Try [2025]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/673b67d73edca2bf16af97bc_5%20Advanced%20Email%20Marketing%20Techniques%20You%20Need%20to%20Try%20%5B2024%5D.jpg)
Learn what a competitive assessment entails and how you can execute this for your business in a few easy steps with this guide.
.jpg)
