There’s a lot to learn from Sephora FR ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -6,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Sephora FR improve their open rate, especially on mobile devices.
Fun fact - they're using emojis in 75.0% of their emails - the main ones they use are 🎁 😱 🎄 😍 💐 ⌛.
On Panoramata, we gather and analyze the entire Sephora FR email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Beauté Premium ✨ La crème de la crème' and 'Nos coffrets parfums à -25% : fête des heureuses 💖'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.sephora.fr/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Sephora FR
then?
With their average of
40
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Sephora FR
gets a score of
-6.6
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
site - et - l'app - jusqu'à - Team - marques
Emoji use in subject lines
Most popular emojis
🎁 - 😱 - 🎄 - 😍 - 💐 - ⌛
🎁 - 😱 - 🎄 - 😍 - 💐 - ⌛
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Beauté Premium ✨ La crème de la crème
Email from
Sephora FR
Nos coffrets parfums à -25% : fête des heureuses 💖
Email from
Sephora FR
Juste à temps pour la fête des Mères 🎁
Email from
Sephora FR
Trouvez le parfum Tom Ford Beauty idéal parmi notre collection de parfums d'exception disponibles sur sephora.fr
Feed Ad from
Sephora FR
Trouvez le parfum Tom Ford Beauty idéal parmi notre collection de parfums d'exception disponibles sur sephora.fr
Feed Ad from
Sephora FR
Trouvez le parfum Tom Ford Beauty idéal parmi notre collection de parfums d'exception disponibles sur sephora.fr
Feed Ad from
Sephora FR
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Being a retailer now presents several advantages, but also numerous challenges, especially when it comes to cracking the DTC code. The main advantage is being able to present today's customers with a wider choice of products and brands. While the main challenge they face are the increasing pressures to keep up with the fast-paced trends and fickle nature of modern consumers. In this game of "keep up or lose", it is up to retailers to maintain competitiveness. We have reviewed a dozen French retailers to explore their top marketing strategies.
Being a retailer now presents several advantages, but also numerous challenges, especially when it comes to cracking the DTC code. The main advantage is being able to present today's customers with a wider choice of products and brands. While the main challenge they face are the increasing pressures to keep up with the fast-paced trends and fickle nature of modern consumers. In this game of "keep up or lose", it is up to retailers to maintain competitiveness. We have reviewed a dozen French retailers to explore their top marketing strategies.
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