Skylar
Marketing Strategy Breakdown

Logo of
Skylar
An overview of
Skylar
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Skylar
Ecommerce Marketing Strategy

There’s a lot to learn from Skylar ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Skylar team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 20.61% of their emails - the main ones they use are ✨ ❤️ 👀 🥥 ☀️ 💕.

We display here a overview of Skylar email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'RE: Your 20% off code.' and 'The fragrance everyone can't stop talking about.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://skylar.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Skylar
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Skylar

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1975.41
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Skylar

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

a - gift - card. - Last - Meet - favorite

Emoji use in subject lines

20.61
% of subject lines have emojis

Most popular emojis

✨ - ❤️ - 👀 - 🥥 - ☀️ - 💕

✨ - ❤️ - 👀 - 🥥 - ☀️ - 💕

Yes, these emojis are pretty. But what are their usage telling us? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Skylar

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Featured Email Marketing Assets from

Skylar

RE: Your 20% off code.

RE: Your 20% off code.

Email from

Skylar

The fragrance everyone can't stop talking about.

The fragrance everyone can't stop talking about.

Email from

Skylar

Create your irresistible summer scent! ✨

Create your irresistible summer scent! ✨

Email from

Skylar

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Featured Ads and Paid Media Examples from

Skylar

Skylar
Skylar

Feed Ad from

Skylar

Skylar
Skylar

Feed Ad from

Skylar

Skylar
Skylar

Feed Ad from

Skylar

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://skylar.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
Skylar
domain SEO authority.

It shows the power of
Skylar
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://skylar.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://skylar.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://skylar.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://skylar.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9016
One of the most important metrics for
Skylar
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3136
) and their Domain Rating.

Total Keywords

3136
Why does this matter for
Skylar
SEO strategy? 

This is the total number of keywords where 
Skylar
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1424
The total number of domain who have a link to  
Skylar
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

15933
What's a backlink? A link from another domain that redirect to  
Skylar
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

15369

Backlinks NoFollow

10744

Backlinks Redirect

119

Backlinks Images

3407

Backlinks Frame

0

Backlinks Form

444

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Softwares and Marketing eCommerce Stack

Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Dovetale

Dovetale

Influencer marketing platform for Shopify.

shop

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Related Industries

Perfume

brands overview

The perfume industry revolves around the production of scents and essential oils whose major use is to enhance pleasant smells and fragrances. With the kind of attention it pays to hygiene, the perfume industry is an indispensable part of the personal care industry.

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