Spot and Tango
Marketing Strategy Breakdown

Logo of
Spot and Tango
An overview of
Spot and Tango
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Pet
ecommerce industry.

Spot and Tango
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Spot and Tango, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

We display here a overview of Spot and Tango email marketing strategy - along with other brands from the Pet industry.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Spot and Tango
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
characters

What about

Spot and Tango

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Spot and Tango

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Emoji use in subject lines

0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Spot and Tango

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Featured Ads and Paid Media Examples from

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Feed Ad from

Spot and Tango

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Spot and Tango

Feed Ad from

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Spot and Tango
Spot and Tango

Feed Ad from

Spot and Tango

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://spotandtango.com/

Domain Rating

This is the overall metric that matters most, as it sets
Spot and Tango
domain SEO authority.

It shows the power of
Spot and Tango
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://spotandtango.com/
, as their domain authority is
, their score can be considered under average.

Here, for
https://spotandtango.com/
, as their domain authority is
, their score can be considered average.

Here, for
https://spotandtango.com/
, as their domain authority is
, their score can be considered pretty good! 🙌

Here, for
https://spotandtango.com/
, as their domain authority is
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

8115
One of the most important metrics for
Spot and Tango
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5
) and their Domain Rating.

Total Keywords

5
Why does this matter for
Spot and Tango
SEO strategy? 

This is the total number of keywords where 
Spot and Tango
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

717091
The total number of domain who have a link to  
Spot and Tango
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

18
What's a backlink? A link from another domain that redirect to  
Spot and Tango
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5064

Backlinks NoFollow

4320

Backlinks Redirect

2114

Backlinks Images

708

Backlinks Frame

332

Backlinks Form

0

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Email & SMS marketing monitoring

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Email flows & sequences breakdown

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Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Convert

Convert

Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.

analytics

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Drip

Drip

Drip is an ecommerce CRM that is built to help online brands by using on-site consumer behavior data to deliver personalized and scalable marketing journeys.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

More details →

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, all in one"
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, all in one"
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what my competitors are doing
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Related Industries

Pet Food

brands overview


Pet food is a specialty food for domesticated animals that is formulated according to their nutritional needs. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food.

Pet Food
brands →

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

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