Here are some marketing takeaways for The Ordinary.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! The Ordinary could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
Fun fact - they're using emojis in 44755% of their emails - the main ones they use are 🍊 💦 🙌🏼 🔒 🙌🏽 🤫.
We display here a overview of The Ordinary email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Bigger does mean better.' and 'Colours for everyone.'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://deciem.com/en-es/theordinary. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
The Ordinary
then?
With their average of
31
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
The Ordinary
gets a score of
-3.4
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
Pro-Vitamin - A - = - healthy-looking - What - has
Emoji use in subject lines
Most popular emojis
🍊 - 💦 - 🙌🏼 - 🔒 - 🙌🏽 - 🤫
🍊 - 💦 - 🙌🏼 - 🔒 - 🙌🏽 - 🤫
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Bigger does mean better.
Email from
The Ordinary
Colours for everyone.
Email from
The Ordinary
A more sustainable approach to shipping.
Email from
The Ordinary
Well-loved formulas from The Ordinary.
Feed Ad from
The Ordinary
Well-loved formulas from The Ordinary.
Feed Ad from
The Ordinary
Well-loved formulas from The Ordinary.
Feed Ad from
The Ordinary
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Demandware
Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.
shop
More details →
Digital Window
Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
We've rounded up the seven best competitor tracking software to help your company grow smarter, from niche tools to comprehensive platforms, we've got it here. Track emails, social media, trends, and more with these best-in-class tools.
Email marketing is effective not just because of the volume of mails sent and received or because of the number of users; it’s also because email marketing is one of the very few marketing channels left that actually brings in results. To create an effective email marketing strategy, first you need to start building your list, create a calendar, segment your list, optimize your subject lines and creatives, implement automation and email flows, develop a good sending frequency, and monitor your ROI regularly.
Selling products online that have a high average order value like furniture can be complicated, so it's key to master every acquisition channel, including email. Here, we curated click-worthy email examples from some of the best furniture DTC brands. You'll find campaign inspirations related to promoting their products using creative and modern approaches to visualization, offering expert services, sharing design tips, and more.
