Monitoring Website Traffic Organic SEO data and Email Marketing Data for TREW, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! TREW could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).
Fun fact - they're using emojis in 64.71% of their emails - the main ones they use are 👏 ❤️ 🌿 ⚡ 💐 💥.
On Panoramata, we gather and analyze the entire TREW email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'HOT DOG SALE 🌭 Kick off summer with 40% OFF! ☀️' and 'The t-shirt with \"goldilocks-level\" comfort 👍'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://trewgear.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
TREW
then?
With their average of
35
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
TREW
gets a score of
-1.2
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Shopify
Most common words
Re: - Your - Emails - HURRY - Into - We
Emoji use in subject lines
Most popular emojis
👏 - ❤️ - 🌿 - ⚡ - 💐 - 💥
👏 - ❤️ - 🌿 - ⚡ - 💐 - 💥
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
HOT DOG SALE 🌭 Kick off summer with 40% OFF! ☀️
Email from
TREW
The t-shirt with \"goldilocks-level\" comfort 👍
Email from
TREW
What makes Nuyarn Merino so special? Let's ask Chris!
Email from
TREW
While supplies last, enjoy over 50% off ski & snowboard outerwear. Shop now!
Feed Ad from
TREW
👀 Did someone say BOGO?! For a limited time only, get a jacket + bib for $439 with code PB&J. 🥜🍇 Supplies are limited - save on your favorites now!
Feed Ad from
TREW
👀 Did someone say BOGO?! For a limited time only, get a jacket + bib for $439 with code PB&J. 🥜🍇 Supplies are limited - save on your favorites now!
Feed Ad from
TREW
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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We wish you the best of luck the eCommerce world has to offer. Along with our good wishes, we are sharing with you this thoughtful list of the latest tactics to promote your Black Friday deals and boost your sales this holiday season. Read on for some really good examples from the Fashion industry brands. Stay tuned for the Personal Care, Home, and other industries in the coming blogs.
Selling products online that have a high average order value like furniture can be complicated, so it's key to master every acquisition channel, including email. Here, we curated click-worthy email examples from some of the best furniture DTC brands. You'll find campaign inspirations related to promoting their products using creative and modern approaches to visualization, offering expert services, sharing design tips, and more.
In the fast-growing world of e-commerce, monitoring your competitors' email strategies is crucial to uncover their effective techniques and practices. By analyzing their email communications, including subject lines, content, structure, and customer targeting throughout the year, you can gain valuable insights and stay ahead of the latest trends. However, manually subscribing to multiple newsletters and individually tracking each competitor's email flow is a time-consuming and challenging task.
