TREW

Marketing Strategy Breakdown

Logo of
TREW
An overview of
TREW
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

TREW

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for TREW, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! TREW could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

Fun fact - they're using emojis in 64.71% of their emails - the main ones they use are 👏 ❤️ 🌿 ⚡ 💐 💥.

On Panoramata, we gather and analyze the entire TREW email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'HOT DOG SALE 🌭 Kick off summer with 40% OFF! ☀️' and 'The t-shirt with \"goldilocks-level\" comfort 👍'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://trewgear.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

TREW

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

TREW

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

6221.52
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

TREW

 gets a score of

-1.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

Re: - Your - Emails - HURRY - Into - We

Emoji use in subject lines

64.71
% of subject lines have emojis

Most popular emojis

👏 - ❤️ - 🌿 - ⚡ - 💐 - 💥

👏 - ❤️ - 🌿 - ⚡ - 💐 - 💥

Fun emoji take, right? What does that mean for their digital marketing strategy? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyLooking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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TREW

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Featured Email Marketing Assets from

TREW

HOT DOG SALE 🌭 Kick off summer with 40% OFF! ☀️

HOT DOG SALE 🌭 Kick off summer with 40% OFF! ☀️

Email from

TREW

The t-shirt with \"goldilocks-level\" comfort 👍

The t-shirt with \"goldilocks-level\" comfort 👍

Email from

TREW

What makes Nuyarn Merino so special? Let's ask Chris!

What makes Nuyarn Merino so special? Let's ask Chris!

Email from

TREW

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Featured Ads and Paid Media Examples from

TREW

TREW
TREW

While supplies last, enjoy over 50% off ski & snowboard outerwear. Shop now!

Save big on bibs, jackets & more!

Save big on bibs, jackets & more!

Feed Ad from

TREW

TREW
TREW

👀 Did someone say BOGO?! For a limited time only, get a jacket + bib for $439 with code PB&J. 🥜🍇 Supplies are limited - save on your favorites now!

Jacket + Bib for $439 | Code PB&J

Jacket + Bib for $439 | Code PB&J

Feed Ad from

TREW

TREW
TREW

👀 Did someone say BOGO?! For a limited time only, get a jacket + bib for $439 with code PB&J. 🥜🍇 Supplies are limited - save on your favorites now!

Jacket + Bib for $439 | Code PB&J

Jacket + Bib for $439 | Code PB&J

Feed Ad from

TREW

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://trewgear.com/

Domain Rating

48
This is the overall metric that matters most, as it sets
TREW
domain SEO authority.

It shows the power of
TREW
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://trewgear.com/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://trewgear.com/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://trewgear.com/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://trewgear.com/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

7646
One of the most important metrics for
TREW
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5321
) and their Domain Rating.

Total Keywords

5321
Why does this matter for
TREW
SEO strategy? 

This is the total number of keywords where 
TREW
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
TREW
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

60799
What's a backlink? A link from another domain that redirect to  
TREW
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

56831

Backlinks NoFollow

2954

Backlinks Redirect

37

Backlinks Images

2608

Backlinks Frame

0

Backlinks Form

3292

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Related Industries

Sportswear

brands overview

Sportswear isn't just for athletes. It's for everyone who likes clothing that allows them to be active and comfortable. Comfortable sportswear will make it easier for your body to sweat and release the heat from moving around. This keeps your body functions at an optimum and opens your pores.

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