Interested to gather some elements regarding Tushy ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Tushy team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Retention science .
Fun fact - they're using emojis in 27.73% of their emails - the main ones they use are 🍑 💩 💨 🎣 👀 🥂.
On Panoramata, we gather and analyze the entire Tushy email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Save $200 on the luxury loo of your dreams 🥂' and 'Save $200 on the luxury loo of your dreams 🥂'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 67 on https://hellotushy.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
Tushy
then?
With their average of
27
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Tushy
gets a score of
-2.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Retention science
Most common words
butt - dial - you? - The - Save - Happy
Emoji use in subject lines
Most popular emojis
🍑 - 💩 - 💨 - 🎣 - 👀 - 🥂
🍑 - 💩 - 💨 - 🎣 - 👀 - 🥂
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Save $200 on the luxury loo of your dreams 🥂
Email from
Tushy
Save $200 on the luxury loo of your dreams 🥂
Email from
Tushy
Why are Americans so behind on caring for their behinds??
Email from
Tushy
Shop TUSHY...because friends don't let friends walk around with dirty butts.
Feed Ad from
Tushy
Shop TUSHY...because friends don't let friends walk around with dirty butts.
Feed Ad from
Tushy
Your booty (& your bathroom) deserves an upgrade. Meet TUSHY: the modern bidet. @newdarlings
Feed Ad from
Tushy
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
AdRoll
AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.
ads
More details →Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
payment
More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
More details →
Bold Commerce
Shopify app development and partner to help increase sales. Previously Shappify.
analytics
More details →
Clyde
Offer extended warranties and product protection plans to their customers.
payment
More details →
Convert
Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.
analytics
More details →Easy Redirects by ESC
Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.
shop
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Your competitor’s online activity will give you a deeper understanding of their marketing strategy, that is if you know where and how to look. Tracking emails, ads, and other creatives is just the start. The more important task is leveraging this data to strike where your competition is weakest and find opportunities to seize. We’ll talk about how to spot these opportunities and use them to improve your marketing. You’ll learn the benefits of competitor tracking and why every business should get started with it.
Here's a step-by-step guide on how to truly analyze your competitors' marketing strategy.
Are you looking for discount email ideas, promotion ideas, email marketing ideas for sales or promotions?
