Vuori

Marketing Strategy Breakdown

Logo of
Vuori

Vuori is a Athletic Clothing & Activewear Apparel brand that provides a new perspective for athletic and performance clothing. Shop our apparel that's built to move in and designed for an active lifestyle.

We love their approach to email marketing, their use of monthly round up, product launches and Staff Picks emails.

An overview of
Vuori
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Vuori

- Ecommerce marketing strategy

We'll explore here some marketing assets of Vuori , especially regarding their ecommerce email marketing strategy.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Vuori could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 1.66% of their emails - the main ones they use are ⏰ ™️.

On Panoramata, we gather and analyze the entire Vuori email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Now trending: Fresh new hue. Best-selling styles.' and 'Now in Cactus: The Kore Short'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 65 on https://vuoriclothing.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Vuori

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

Vuori

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3483.48
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Vuori

 gets a score of

-0.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

crew - Investment - in - Happiness: - The - The

Emoji use in subject lines

1.66
% of subject lines have emojis

Most popular emojis

⏰ - ™️

⏰ - ™️

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Vuori

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Featured Email Marketing Assets from

Vuori

Now trending: Fresh new hue. Best-selling styles.

Now trending: Fresh new hue. Best-selling styles.

Email from

Vuori

Now in Cactus: The Kore Short

Now in Cactus: The Kore Short

Email from

Vuori

A classic tee for every wardrobe

A classic tee for every wardrobe

Email from

Vuori

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Featured Ads and Paid Media Examples from

Vuori

Vuori
Vuori

Built like everyday shorts; shop our boardshorts guide to find your best piece for transitioning from water to life.

Feed Ad from

Vuori

Vuori
Vuori

Say hello to the Volley Skirt—ready for anything on and off the court. A flattering high-rise design with hidden ball and phone pockets. Serving style.

Summer Best Sellers

Summer Best Sellers

Feed Ad from

Vuori

Vuori
Vuori

Say hello to the Volley Skirt—ready for anything on and off the court. A flattering high-rise design with hidden ball and phone pockets. Serving style.

Volley Skirt by Vuori🎾

Volley Skirt by Vuori🎾

Feed Ad from

Vuori

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://vuoriclothing.com/

Domain Rating

65
This is the overall metric that matters most, as it sets
Vuori
domain SEO authority.

It shows the power of
Vuori
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://vuoriclothing.com/
, as their domain authority is
65
, their score can be considered under average.

Here, for
https://vuoriclothing.com/
, as their domain authority is
65
, their score can be considered average.

Here, for
https://vuoriclothing.com/
, as their domain authority is
65
, their score can be considered pretty good! 🙌

Here, for
https://vuoriclothing.com/
, as their domain authority is
65
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

328708
One of the most important metrics for
Vuori
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
49347
) and their Domain Rating.

Total Keywords

49347
Why does this matter for
Vuori
SEO strategy? 

This is the total number of keywords where 
Vuori
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3247
The total number of domain who have a link to  
Vuori
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

50208
What's a backlink? A link from another domain that redirect to  
Vuori
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

48805

Backlinks NoFollow

13653

Backlinks Redirect

308

Backlinks Images

3011

Backlinks Frame

0

Backlinks Form

486

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"It's been a lifesaver"
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awesome ideas
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what my competitors are doing
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Related Industries

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brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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