Wnder

Marketing Strategy Breakdown

Logo of
Wnder
An overview of
Wnder
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

Wnder

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Wnder.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Wnder could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 82.76% of their emails - the main ones they use are 🎁 ⚡ 🌈 🎉 🚨 😴.

On Panoramata, we gather and analyze the entire Wnder email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were '25% OFF | CBD + Sunshine ☀' and 'Memorial Weekend Sale! 🎆'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 25 on https://wnder.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Wnder

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Wnder

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

596.26
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Wnder

 gets a score of

-3.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

The - Year -    - SEASON - Your - BOGO

Emoji use in subject lines

82.76
% of subject lines have emojis

Most popular emojis

🎁 - ⚡ - 🌈 - 🎉 - 🚨 - 😴

🎁 - ⚡ - 🌈 - 🎉 - 🚨 - 😴

Yes, these emojis are pretty. But what are their usage telling us? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Wnder

with Panoramata

Featured Email Marketing Assets from

Wnder

25% OFF | CBD + Sunshine ☀

25% OFF | CBD + Sunshine ☀

Email from

Wnder

Memorial Weekend Sale! 🎆

Memorial Weekend Sale! 🎆

Email from

Wnder

Pride Month Giveaway! 🌈

Pride Month Giveaway! 🌈

Email from

Wnder

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Wnder

Wnder
Wnder

Feed Ad from

Wnder

Wnder
Wnder

Feed Ad from

Wnder

Wnder
Wnder

Feed Ad from

Wnder

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://wnder.com/

Domain Rating

25
This is the overall metric that matters most, as it sets
Wnder
domain SEO authority.

It shows the power of
Wnder
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://wnder.com/
, as their domain authority is
25
, their score can be considered under average.

Here, for
https://wnder.com/
, as their domain authority is
25
, their score can be considered average.

Here, for
https://wnder.com/
, as their domain authority is
25
, their score can be considered pretty good! 🙌

Here, for
https://wnder.com/
, as their domain authority is
25
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

371
One of the most important metrics for
Wnder
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
332
) and their Domain Rating.

Total Keywords

332
Why does this matter for
Wnder
SEO strategy? 

This is the total number of keywords where 
Wnder
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

230
The total number of domain who have a link to  
Wnder
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Wnder
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

9

Backlinks Frame

0

Backlinks Form

0

Next live session: How To Prepare Your Marketing for Christmas & New Year

Upcoming Learning Session - Online Webinar - 13th Nov.
Join us for an exclusive event where you’ll get best practices for your Christmas & New Year marketing strategy! Whether you have 6 months to prep or 6 days to create and launch campaigns, there’s something here for you to learn! 🎉

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Gravity Forms

Gravity Forms

Contact Forms for WordPress.

widgets

More details →
Kinsta

Kinsta

Premium Wordpress hosting using Google Cloud.

hosting

More details →
Jetpack

Jetpack

Provides a WordPress site with features previously only available to WordPress.com users.

widgets

More details →
MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

More details →
Mailchimp for WooCommerce

Mailchimp for WooCommerce

Office Mailchimp plugin for WooCommerce platform.

shop

More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

More details →
Printful Shopify App

Printful Shopify App

Print-on-demand drop shipping & warehousing

shop

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →

Discover the best way to track brands (like

Wnder

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Lemon Perfect

Beverage

More details →

Lucky Saint

Beverage

More details →

Dom Pérignon - English

Beverage

More details →

Mad Tasty

Beverage

More details →

Austin Eastciders

Beverage

More details →

Amass

Beverage

More details →

Related Insights

8 Resources to Find Email Marketing Inspiration for eCommerce

You can find inspiration anywhere if you know where to look, but when you’re an email marketer, you might not have the time to scour the internet for things to inform your next campaign. That’s why we’ve created this handy list of email marketing inspiration resources for ecommerce brands. 

Marketing
8 Resources to Find Email Marketing Inspiration for eCommerce

10 Ways to Improve Your Email Marketing Campaigns

Optimizing email marketing newsletters is challenging in a time of short attention spans and overflowing inboxes. However, email remains the most cost-effective platform for reaching and nurturing your target audience. By learning from industry successes and implementing proven strategies, you can transform your email marketing campaigns and achieve better results. In this article, we’ll explore nine actionable ways to improve your email marketing efforts, helping you reach and engage your audience more effectively.

Marketing
10 Ways to Improve Your Email Marketing Campaigns

10 Creative Email Marketing Campaign Ideas for Labor Day

Here are some of best examples of email marketing campaigns from brands of different industries - fashion, health & wellness, home, personal care, and lifestyle. Dig in and get inspired in creating your next Labor Day newsletter.

Marketing
10 Creative Email Marketing Campaign Ideas for Labor Day

Related Industries

Beverage

brands overview

Beverage
brands →

Ready to dive in?
Get started today.