You're looking for Email Ecommerce Marketing data for ZooRoyal? You're in the right place!
The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it not good since it's -0,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help ZooRoyal improve their open rate, especially on mobile devices.
On Panoramata, we gather and analyze the entire ZooRoyal email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'Herzlich Willkommen Tierfreund!' and 'Deine Registrierung ist noch nicht abgeschlossen.'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 69 on https://www.zooroyal.de/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
ZooRoyal
then?
With their average of
40
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
ZooRoyal
gets a score of
-0.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
Tierfreund - abgeschlossen. - Herzlich - Willkommen - Deine - nicht
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Herzlich Willkommen Tierfreund!
Email from
ZooRoyal
Deine Registrierung ist noch nicht abgeschlossen.
Email from
ZooRoyal
Email from
ZooRoyal
Wasser (sparsam) marsch! Nach einer Woche Hitze haben wir uns dieses Wochenende doch alle eine Abkühlung verdient! 💦⛱ #zooroyal #sommer #sonne #sonnenschein #dogsofinstagram #hund #hundeliebe #abkühlung #hundeleben #hundewelt
Feed Ad from
ZooRoyal
Wer kommt da schon wieder um die Ecke? Richtig, die Hitzewelle und wir mit neuen Tipps zur Abkühlung. Ganz frisch, quasi heiß wie Frittenfett sind unsere neuen Tricks & Quizzes für euch. Einfach unter Link in Bio schauen! 👆🥵 #zooroyal #zooroyalmagazin #tippsundtricks #tipps #sommer #sonne #hitze #abkühlung #hunde #hitzewelle #hundeliebe
Feed Ad from
ZooRoyal
Da kommt ja schon die nächste Hitzewelle und wir können nicht oft genug mit Tipps um die Ecke kommen. 😉 Übrigens haben wir euch ganz frische Tipps, Tricks & Quizzes vorbereitet: https://fcld.ly/z7ms6lw 🥵
Feed Ad from
ZooRoyal
Domain Rating
Estimated Traffic
Total Keywords
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