Charlotte Tilbury

Marketing Strategy Breakdown

Interested to gather some elements regarding Charlotte Tilbury ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 47 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 92.61% of their emails - the main ones they use are ✨ 💫 💛 ❤️ 💗 🎁.

We display here a overview of Charlotte Tilbury email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Charlotte's Secret To Beautiful Skin In Minutes ☀️✨' and 'The Reviews Are In! 🤍'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.charlottetilbury.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.