Chu
Marketing Strategy Breakdown

Logo of
Chu
An overview of
Chu
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Chu
Ecommerce Marketing Strategy

You can access here some of the data we collect on Chu ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Chu improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 61.54% of their emails - the main ones they use are 💪 👀 💪🏼 ⏲️ 💙 🍑.

We display here a overview of Chu email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Last Chance To Save' and 'DEADLIFT 101 - Top tips from our in house powerlifter 💪'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 6 on https://chugummies.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Chu
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

Chu

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

6686.98
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Chu

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

You - 3 - things - you - SQUAT - Facts

Emoji use in subject lines

61.54
% of subject lines have emojis

Most popular emojis

💪 - 👀 - 💪🏼 - ⏲️ - 💙 - 🍑

💪 - 👀 - 💪🏼 - ⏲️ - 💙 - 🍑

What does it say about their email marketing strategy - especially on their subject lines? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Chu

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Featured Email Marketing Assets from

Chu

Last Chance To Save

Last Chance To Save

Email from

Chu

DEADLIFT 101 - Top tips from our in house powerlifter 💪

DEADLIFT 101 - Top tips from our in house powerlifter 💪

Email from

Chu

3 PRE|CHU Facts We Bet You Won't Believe

3 PRE|CHU Facts We Bet You Won't Believe

Email from

Chu

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Featured Ads and Paid Media Examples from

Chu

Chu
Chu

Feed Ad from

Chu

Chu
Chu

Feed Ad from

Chu

Chu
Chu

Feed Ad from

Chu

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://chugummies.com/

Domain Rating

6
This is the overall metric that matters most, as it sets
Chu
domain SEO authority.

It shows the power of
Chu
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://chugummies.com/
, as their domain authority is
6
, their score can be considered under average.

Here, for
https://chugummies.com/
, as their domain authority is
6
, their score can be considered average.

Here, for
https://chugummies.com/
, as their domain authority is
6
, their score can be considered pretty good! 🙌

Here, for
https://chugummies.com/
, as their domain authority is
6
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

714
One of the most important metrics for
Chu
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
241
) and their Domain Rating.

Total Keywords

241
Why does this matter for
Chu
SEO strategy? 

This is the total number of keywords where 
Chu
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

23
The total number of domain who have a link to  
Chu
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

125
What's a backlink? A link from another domain that redirect to  
Chu
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

125

Backlinks NoFollow

62

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

More details →
Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

More details →
Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

More details →
Chatra

Chatra

Live chat software for websites.

widgets

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Loox

Loox

Visual reviews for Shopify webstores.

shop

More details →
Mailchimp for WooCommerce

Mailchimp for WooCommerce

Office Mailchimp plugin for WooCommerce platform.

shop

More details →
Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

More details →
Nice

Nice

Show recent orders system.

shop

More details →
PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

More details →

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Chu

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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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