Hippeas
Marketing Strategy Breakdown

Logo of
Hippeas
An overview of
Hippeas
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Hippeas
Ecommerce Marketing Strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Hippeas.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Hippeas team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 20.0% of their emails - the main ones they use are 🌱.

On Panoramata, we gather and analyze the entire Hippeas email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Power To The PEAPLE' and 'National Chickpea Day! 🌱'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://hippeas.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Hippeas
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Hippeas

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3146.95
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Hippeas

 gets a score of

-4.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

PEAPLE - PEAs - Love - & - Welcome - to

Emoji use in subject lines

20.0
% of subject lines have emojis

Most popular emojis

🌱

🌱

Let's take a moment to review their emoji use. Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Hippeas

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Featured Email Marketing Assets from

Hippeas

Power To The PEAPLE

Power To The PEAPLE

Email from

Hippeas

National Chickpea Day! 🌱

National Chickpea Day! 🌱

Email from

Hippeas

PEAs Love & Minions!

PEAs Love & Minions!

Email from

Hippeas

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Featured Ads and Paid Media Examples from

Hippeas

Hippeas
Hippeas

Snacking done right, and healthily too ✌️

HIPPEAS

HIPPEAS

Feed Ad from

Hippeas

Hippeas
Hippeas

Feed Ad from

Hippeas

Hippeas
Hippeas

Feed Ad from

Hippeas

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://hippeas.com/

Domain Rating

54
This is the overall metric that matters most, as it sets
Hippeas
domain SEO authority.

It shows the power of
Hippeas
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://hippeas.com/
, as their domain authority is
54
, their score can be considered under average.

Here, for
https://hippeas.com/
, as their domain authority is
54
, their score can be considered average.

Here, for
https://hippeas.com/
, as their domain authority is
54
, their score can be considered pretty good! 🙌

Here, for
https://hippeas.com/
, as their domain authority is
54
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

12710
One of the most important metrics for
Hippeas
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1259
) and their Domain Rating.

Total Keywords

1259
Why does this matter for
Hippeas
SEO strategy? 

This is the total number of keywords where 
Hippeas
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1208
The total number of domain who have a link to  
Hippeas
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5508
What's a backlink? A link from another domain that redirect to  
Hippeas
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5498

Backlinks NoFollow

1427

Backlinks Redirect

9

Backlinks Images

455

Backlinks Frame

1

Backlinks Form

0

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