FFern
Marketing Strategy Breakdown

Logo of
FFern
An overview of
FFern
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

FFern
Ecommerce Marketing Strategy

There’s a lot to learn from FFern ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

We display here a overview of FFern email marketing strategy - along with other brands from the Personal Care industry.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 30 on https://ffern.co/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

FFern
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
characters

What about

FFern

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

FFern

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Emoji use in subject lines

0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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FFern

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Featured Email Marketing Assets from

FFern

Email from

FFern

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FFern

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FFern

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Featured Ads and Paid Media Examples from

FFern

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FFern

Feed Ad from

FFern

FFern
FFern

Feed Ad from

FFern

FFern
FFern

Feed Ad from

FFern

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://ffern.co/

Domain Rating

30
This is the overall metric that matters most, as it sets
FFern
domain SEO authority.

It shows the power of
FFern
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://ffern.co/
, as their domain authority is
30
, their score can be considered under average.

Here, for
https://ffern.co/
, as their domain authority is
30
, their score can be considered average.

Here, for
https://ffern.co/
, as their domain authority is
30
, their score can be considered pretty good! 🙌

Here, for
https://ffern.co/
, as their domain authority is
30
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

634
One of the most important metrics for
FFern
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
369
) and their Domain Rating.

Total Keywords

369
Why does this matter for
FFern
SEO strategy? 

This is the total number of keywords where 
FFern
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

172
The total number of domain who have a link to  
FFern
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6
What's a backlink? A link from another domain that redirect to  
FFern
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6

Backlinks NoFollow

1

Backlinks Redirect

0

Backlinks Images

1

Backlinks Frame

0

Backlinks Form

0

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

More details →
Chargebee

Chargebee

Subscription billing and payment software.

payment

More details →
Drip

Drip

Drip is an ecommerce CRM that is built to help online brands by using on-site consumer behavior data to deliver personalized and scalable marketing journeys.

analytics

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

More details →
Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

More details →
Intercom Help

Intercom Help

Knowledge base system from Intercom.

cms

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

More details →
Pixelpop

Pixelpop

Collect email signups for eCommerce sites from Pixel Union.

widgets

More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

More details →

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FFern

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Ads Libraries x Email Marketing x Pinterest
, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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how much things I learned
on competitors"
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find the perfect example
"
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More brands you could track today on Panoramata

Warby Parker

Personal Care

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Temple

Personal Care

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Azzaro

Personal Care

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Kiehl's - French

Personal Care

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Mented Cosmetics

Personal Care

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Urban Decay - French

Personal Care

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