Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Kib Tea ecommerce marketing strategy - and from other brands from the Beverage industry.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Kib Tea team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).
Fun fact - they're using emojis in 42.86% of their emails - the main ones they use are 🌎 👋 🎉.
We display here a overview of Kib Tea email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'What is regenerative agriculture?' and 'Big news just in...🎉'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 24 on https://www.kibtea.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
Kib Tea
then?
With their average of
29
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Kib Tea
gets a score of
-3.2
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Mailchimp
Most common words
the - women - who - make - Welcome - The
Emoji use in subject lines
Most popular emojis
🌎 - 👋 - 🎉
🌎 - 👋 - 🎉
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
What is regenerative agriculture?
Email from
Kib Tea
Big news just in...🎉
Email from
Kib Tea
We've joined 1% for the Planet 🌎
Email from
Kib Tea
Feed Ad from
Kib Tea
Feed Ad from
Kib Tea
Feed Ad from
Kib Tea
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
Hotjar for Shopify
Install Hotjar on your Shopify store. Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.
shop
More details →
Judge Me
Fully-featured widget to collect and display product reviews for eCommerce.
widgets
More details →
Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
More details →
Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
payment
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
The shoe industry has seen a significant number of new players entering the market. With the competition becoming fiercer, the industry has stepped up its e-commerce marketing strategies, particularly focusing on email marketing and social media advertising to differentiate itself and capture consumer attention.
![Email Marketing Strategies in the Shoe Industry [Best Practices & Examples]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/64aaaff837b580eded09c78c_Blog%20Post%20Thumbnail.png)
LinkedIn is the website to be at if you want to reach a target audience composed of professionals, executives, and decision-makers. If you’re struggling with brainstorming ideas for ads on LinkedIn or if you simply want to see what ads your competitors are running there, we’ll show you how to find these ads in a few steps.
Learning how to spy on ecommerce competitors is one of those smart things you can do to revisit your own marketing strategy.
