You can access here some of the data we collect on Methodical Coffee ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Methodical Coffee improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 70.37% of their emails - the main ones they use are ☕ 🌞 🎰 ⏰.
On Panoramata, we gather and analyze the entire Methodical Coffee email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were '☕️ Coffee Launch Tuesday! A fruity natural Ethiopian coffee.' and '☕️ How To Perfect Your Coffee To Water Ratios'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 49 on https://methodicalcoffee.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
Methodical Coffee
then?
With their average of
39
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Methodical Coffee
gets a score of
-2.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Code - Three - Coffees - You'll - Why - Cola
Emoji use in subject lines
Most popular emojis
☕ - 🌞 - 🎰 - ⏰
☕ - 🌞 - 🎰 - ⏰
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
☕️ Coffee Launch Tuesday! A fruity natural Ethiopian coffee.
Email from
Methodical Coffee
☕️ How To Perfect Your Coffee To Water Ratios
Email from
Methodical Coffee
☕️ 10 Best Coffee Shops in 2022!
Email from
Methodical Coffee
Feed Ad from
Methodical Coffee
Feed Ad from
Methodical Coffee
Feed Ad from
Methodical Coffee
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Vimeo
Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.
media
More details →
Shogun
Build custom pages with a drag and drop visual editor and use tools to boost store performance.
shop
More details →
Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
payment
More details →
Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
More details →Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
More details →
PayPal Button
This page contains content from PayPal which includes checkout buttons.
payment
More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Better paying customers, high-end clients, repeat customers, repeat customers with a high customer lifetime value -- each of these results is the holy-grail for any eCommerce business
In this article, we will provide you with some ideas and strategies that you can use directly or tweak according to your promotional plan. With examples from some popular Supplement brands we track using the powerful platform Panoramata.
In this blog, we'll discover why it is important to identify your competitors, the products & services they offer, their pricing strategies, as well as their content mix - to discover what market gaps to fill and leverage on your competitive advantage.
