The only compression sock with built-in ankle support using our patented TrueCompression™ technology. 100% Guaranteed + Free Shipping. Try the world's best socks today. Lasso creates premium socks for all use cases: sports, training, medical, pregnancy, and travel.
There’s a lot to learn from Lasso ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Lasso could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 43.62% of their emails - the main ones they use are 🧦 ⭐ 🔥 🎁 🚨 🎒.
We display here a overview of Lasso email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'SAVE 40% - Lasso Up This Summer and Move Better' and 'Let's add years to your life - Lasso Up SAVE 40%'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 36 on https://www.lassogear.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Lasso
then?
With their average of
31
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Lasso
gets a score of
-1.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Leigh - Waters - We're - Blushing... - Labor - the
Emoji use in subject lines
Most popular emojis
🧦 - ⭐ - 🔥 - 🎁 - 🚨 - 🎒
🧦 - ⭐ - 🔥 - 🎁 - 🚨 - 🎒
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
SAVE 40% - Lasso Up This Summer and Move Better
Email from
Lasso
Let's add years to your life - Lasso Up SAVE 40%
Email from
Lasso
Help Dad practice safe socks this Father's Day - SAVE up to 40% sitewide
Email from
Lasso
Feed Ad from
Lasso
Feed Ad from
Lasso
Feed Ad from
Lasso
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
AdRoll
AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.
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More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
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More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
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More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
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Heap
Heap automatically captures every user action in your web app and lets you measure it all.
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Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
More details →Product Reviews Addon
Stamped.io app for Shopify. Product Reviews Addon allows you to automatically send emails to your customers requesting reviews of their recent purchase with you.
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Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
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Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
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This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
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