Tower 28
Marketing Strategy Breakdown

Logo of
Tower 28
An overview of
Tower 28
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Tower 28
Ecommerce Marketing Strategy

You can access here some of the data we collect on Tower 28 ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Tower 28 team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 23.68% of their emails - the main ones they use are ☀️ 😏 🚨 🔥 🛒 🥳.

We display here a overview of Tower 28 email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'NEW set to celebrate AAPI!' and 'SOS: The Serum'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://www.tower28beauty.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Tower 28
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Tower 28

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2239.44
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Tower 28

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Lip - Jelly - Lovers - Everywhere - Try - Foundation

Emoji use in subject lines

23.68
% of subject lines have emojis

Most popular emojis

☀️ - 😏 - 🚨 - 🔥 - 🛒 - 🥳

☀️ - 😏 - 🚨 - 🔥 - 🛒 - 🥳

Let's take a moment to review their emoji use. There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyThere are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Tower 28

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Featured Email Marketing Assets from

Tower 28

NEW set to celebrate AAPI!

NEW set to celebrate AAPI!

Email from

Tower 28

SOS: The Serum

SOS: The Serum

Email from

Tower 28

Fact or Cap(size): SOS Edition

Fact or Cap(size): SOS Edition

Email from

Tower 28

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Featured Ads and Paid Media Examples from

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Feed Ad from

Tower 28

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Feed Ad from

Tower 28

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Feed Ad from

Tower 28

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.tower28beauty.com/

Domain Rating

54
This is the overall metric that matters most, as it sets
Tower 28
domain SEO authority.

It shows the power of
Tower 28
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.tower28beauty.com/
, as their domain authority is
54
, their score can be considered under average.

Here, for
https://www.tower28beauty.com/
, as their domain authority is
54
, their score can be considered average.

Here, for
https://www.tower28beauty.com/
, as their domain authority is
54
, their score can be considered pretty good! 🙌

Here, for
https://www.tower28beauty.com/
, as their domain authority is
54
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

15097
One of the most important metrics for
Tower 28
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4855
) and their Domain Rating.

Total Keywords

4855
Why does this matter for
Tower 28
SEO strategy? 

This is the total number of keywords where 
Tower 28
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

73
The total number of domain who have a link to  
Tower 28
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

8091
What's a backlink? A link from another domain that redirect to  
Tower 28
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

7943

Backlinks NoFollow

3280

Backlinks Redirect

145

Backlinks Images

541

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Cloverly

Cloverly

Carbon offset software for checkouts.

payment

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GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Pixel Union

Pixel Union

Premium themes, apps, and custom eCommerce solutions for Shopify.

shop

More details →
Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

More details →
Reamaze

Reamaze

Customer support, live chat, and customer engagement, knowledge base, FAQ.

widgets

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

More details →
Talkable

Talkable

Talkable is a customer referral platform that is fully customizable. Previously known as Curebit.

Referral

More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

More details →

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Tower 28

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, all in one"
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in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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brands overview

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The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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